Growth Manager
Data-Driven & Experimentation Focused
Data-driven resume template for Growth Managers that emphasizes acquisition, conversion optimization, retention, and lifecycle marketing. Perfect for professionals driving measurable product growth.
Role-Specific Tips for Growth Manager
Acquisition Strategies
DO:
- •Highlight paid and organic acquisition strategies
- •Showcase CAC-efficient campaigns
- •Mention referral and viral loop successes
- •Include SEO and influencer marketing achievements
DON'T:
- •List campaigns without performance metrics
- •Omit CAC, LTV, or retention numbers
- •Ignore multi-channel acquisition efforts
Example:
Scaled MAUs from 150K to 500K in 12 months through referral loops and influencer micro-campaigns
Experimentation & CRO
DO:
- •Emphasize A/B and multivariate testing
- •Mention conversion funnel improvements
- •Highlight lifecycle marketing campaigns
- •Include dashboarding and growth metric tracking
DON'T:
- •Forget to mention experiment design and results
- •Use vague terms like 'optimized funnel'
- •Exclude retention outcomes
Example:
Designed 15+ experiments improving conversion-to-paid by 33%
Retention & Engagement
DO:
- •Show churn reduction via CRM workflows
- •Include lifecycle campaigns (email, push, in-app)
- •Mention win-back strategies
- •Highlight LTV improvement
DON'T:
- •Skip retention metrics
- •Ignore engagement tools or cohorts
- •Focus only on acquisition without lifecycle strategies
Example:
Reduced 30-day churn by 18% with personalized retention workflows
Achievement Quantification
Performance Metrics:
- •Improved conversion-to-paid by 33%
- •Reduced churn by 18% in 30 days
- •3x uplift in LTV through dynamic pricing
Scale Metrics:
- •Scaled MAUs from 150K to 500K in 12 months
- •Generated 40K+ B2B leads via ad funnels
- •Launched viral campaigns attracting 80K+ users in 3 weeks
Business Metrics:
- •Managed INR 15L+ monthly ad spend
- •Grew website traffic 4x via SEO and content engine
- •Recovered 12% churned users through win-back automation
ATS Optimization Guide
Keywords for Growth Manager
Growth Tactics:
Acquisition, CRO, Retention, Referral Programs, Viral Loops, Product-led Growth
Experimentation:
A/B Testing, Multivariate Testing, Lifecycle Marketing, Funnel Optimization
Tools:
GA4, Amplitude, Mixpanel, WebEngage, HubSpot, Segment
💡 Tip: Include keywords from the job description to improve ATS matching
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