Ad-Tech Product Manager

About the job

About the Role: We are seeking an experienced Product Manager with deep expertise in programmatic advertising technology to drive product strategy and execution for our ad-tech platform. The ideal candidate will have hands-on experience with core ad-tech technology and a proven track record of delivering complex technical products in the digital advertising ecosystem. Key Responsibilities: Product Strategy & Vision • Define and execute product roadmap for ad-tech solutions including ad exchanges, demand-side platforms (DSP), supply-side platforms (SSP), and ad serving infrastructure. • Identify market opportunities and competitive positioning within the programmatic advertising landscape. • Collaborate with engineering, data science, and business development teams to prioritize features that drive revenue growth and operational efficiency. Technical Product Management • Lead product development for OpenRTB-compliant bidding systems and real-time auction mechanisms. • Oversee integration and optimization of Prebid.js implementations for header bidding solutions. • Manage product requirements for ad serving technology, including creative rendering, viewability measurement, and fraud detection. • Drive technical specifications for API development, data pipelines, and reporting dashboards. Cross-Functional Collaboration • Work closely with engineering teams to translate business requirements into technical specifications. • Partner with sales and account management to understand client needs and market feedback. • Collaborate with data teams on audience segmentation, campaign optimization algorithms, and performance analytics. • Coordinate with compliance and legal teams on privacy regulations (GDPR, CCPA) and industry standards. Required Qualifications: Technical Expertise • 5+ years of product management experience in ad-tech, with at least 3 years focused on programmatic advertising. • Deep understanding of ad exchange operations, real-time bidding (RTB), and publisher integrations. • Hands-on experience with OpenRTB protocol (versions 2.x and 3.x) and related specifications. • Proficiency with Prebid.js, Prebid Server, và header bidding implementation strategies. • Knowledge of ad serving technologies, creative formats, and trafficking workflows. • Understanding of data management platforms (DMP), customer data platforms (CDP), and identity resolution. Industry Knowledge • Strong grasp of programmatic advertising ecosystem including buyers, sellers, and intermediaries. • Experience with major ad-tech vendors (Google Ad Manager, Amazon DSP, The Trade Desk, etc.). • Understanding of digital advertising measurement, attribution models, and analytics platforms. • Knowledge of privacy frameworks, consent management, and cookieless targeting solutions. Skills & Experience • Proven ability to manage complex technical products with multiple stakeholders. • Experience with agile development methodologies and product management tools. • Strong analytical skills with ability to interpret performance data and market trends. • Excellent communication skills for technical and non-technical audiences. • Bachelor's degree in Engineering, Computer Science, Business, or related field; MBA preferred. Preferred Qualifications: • Experience with server-side ad insertion (SSAI) and connected TV (CTV) advertising. • Knowledge of machine learning applications in ad-tech (bid optimization, audience modeling). • Previous experience at ad exchanges, DSPs, SSPs, or major publishers. • Understanding of video advertising standards (VAST, VPAID) and mobile advertising protocols. • Familiarity with cloud platforms (AWS, GCP) and data processing technologies.

Requirements

• Product Management
• Advertising Technology

Qualifications

• Bachelor's degree in Engineering, Computer Science, Business, or related field; MBA preferred

Preferred Technologies

• Product Management
• Advertising Technology