AI-Native Performance Marketer

About the job

AI-Native Performance Marketer The Role We’re looking for an AI-native performance marketer who thinks in funnels, numbers, and experiments. This role owns the end-to-end digital acquisition engine for our Shopify storefront — from generating top-of-funnel demand to building high-converting retargeting loops and maximizing long-term customer value. You will: • Own paid acquisition across Meta, Google, and other emerging channels • Design and manage full-funnel growth systems (TOF, MOF, BOF) • Build and manage retargeting strategies and budgets • Monitor creative performance, hooks, and competitors via ad libraries • Set up AI-assisted workflows and cloud tools to analyze campaign and content performance • Build attribution and reporting systems for Shopify sales • Optimize campaigns not just for first purchase but for repeat purchase and customer LTV • Continuously test creatives, landing pages, offers, and funnels • Translate data into clear actions that grow revenue efficiently Ideal Candidate You are a numbers-first growth operator who is comfortable with both marketing and modern tooling. You likely: • Have 3–6 years of performance marketing experience in D2C or ecommerce • Are comfortable managing ₹10 Cr + annual digital ad budgets • Understand Shopify analytics, attribution, CAC, LTV, and retention metrics • Track campaigns beyond first purchase and optimize for long-term customer value • Regularly study ad libraries, hooks, creatives, and competitor funnels • Are comfortable using AI tools, automation, and cloud workflows • Can set up simple data pipelines, dashboards, or MCP-style evaluation workflows • Think in experiments, funnels, and unit economics • Prefer shipping fast, measuring results, and improving continuously.

Requirements

• Performance Marketing
• Digital Acquisition
• Data Analysis
• Customer Lifetime Value
• A/B Testing

Preferred Technologies

• Performance Marketing
• Digital Acquisition
• Data Analysis
• Customer Lifetime Value
• A/B Testing

About the company

ProV is building a modern consumer brand in the premium nuts and healthy snacks category. With deep roots in sourcing and a rapidly growing digital distribution engine, ProV is focused on building a strong direct-to-consumer presence alongside modern trade and marketplace channels.