Area General Manager – Franchise Expansion
About the job
Job Title: Area General Manager – Franchise Expansion Location: Kerala, Kochi (Extensive Travel Across Assigned Region) Reporting To: Regional Manager – Franchise Expansion Department: Franchise Business – FOFO (Franchise Owned Franchise Operated) Company: Livspace About Us Livspace is Asia’s largest and fastest-growing home interiors and renovation platform. We deliver end-to-end interior solutions, spanning modular kitchens & wardrobes, premium B2B solutions (Casanatro), furniture, furnishings, false ceilings, décor, civil works, and more. Founded in 2015, Livspace has transformed the highly fragmented home interiors industry with innovation, technology, and execution excellence. With 100,000+ homes delivered, 150+ cities covered, and 110+ Experience Centres, we are on a mission to scale to 500+ franchise stores across India. Backed by marquee investors, Livspace continues to set new benchmarks in the interiors and modular ecosystem. Role Overview The Area General Manager (AGM) will be responsible for driving franchise partner acquisition and onboarding across Livspace Kitchens and wardrobe and Casanatro (premium kitchens/wardrobes). As the front-line business developer, the AGM will scout potential cities, meet qualified prospects, convert franchise partners, and ensure smooth onboarding until store launch. This role requires strong market knowledge, networking, and sales skills to achieve aggressive expansion targets. Key Responsibilities 1. Market Identification & Strategy Work with Regional Manager to identify high-potential Tier 2, Tier 3, and Tier 4 cities for franchise expansion. Conduct on-ground research to map demand clusters, competition, and real estate feasibility. 2. Lead Generation & Prospecting Identify and qualify high-quality franchise prospects across categories. Build a strong funnel of partners aligned with Livspace’s criteria (financials, business background, industry connections). 3. Partner Engagement & Conversion Drive end-to-end meetings and presentations with prospective partners. Pitch Livspace Kitchen and wardrobe franchise and Casantro kitchen and wardrobe franchise with clear ROI and business potential. Negotiate agreements and close franchise conversions. 4. Onboarding & Store Launch Support Guide partners through franchise agreement, financial formalities, and store setup requirements. Coordinate with central teams for design, branding, training, and installation readiness. Ensure stores go live within defined timelines. 5. Performance & Reporting Achieve monthly/quarterly franchise acquisition targets. Maintain accurate reports on lead funnel, partner status, and conversion ratios. Work closely with Franchise expansion Head to align area-level execution with regional expansion goals. Key Result Areas (KRAs) Number of new franchise partners onboarded. Timely conversion of prospects into signed franchisees. Successful completion of partner onboarding and store launch process. Quality and sustainability of partners onboarded (aligned with Livspace’s standards). Expertise & Qualifications • Bachelor’s degree in Business/Marketing (MBA preferred). • 8–12 years of experience in business development, franchise acquisition, or channel sales. • Proven track record of partner onboarding and achieving aggressive sales targets. • Exposure to building materials, interiors, furniture, laminates, tiles, or related industries is strongly preferred. • Strong communication, negotiation, and presentation skills. • High willingness to travel extensively across assigned markets. Why Join Us? Opportunity to drive multi-category franchise expansion with India’s largest interiors brand. Be a key growth enabler in a fast-scaling entrepreneurial environment. Build long-term business relationships and impact Livspace’s journey towards 500+ franchise stores across India.
About the company
Livspace is Asia’s largest and fastest-growing home interiors and renovation platform. We deliver end-to-end interior solutions, spanning modular kitchens & wardrobes, premium B2B solutions (Casanatro), furniture, furnishings, false ceilings, décor, civil works, and more. Founded in 2015, Livspace has transformed the highly fragmented home interiors industry with innovation, technology, and execution excellence.
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