Area Sales Manager – Dealer Development

About the job

Area Sales Manager – Dealer Development (Switchgear) - Mumbai (Powai) Company: Connect System India Industry: Switchgear Location: Assigned Territory Role Overview The Area Sales Manager – Dealer Development will be responsible for expanding and strengthening the company’s dealer and distributor network within the assigned territory for Switchgear products. The role includes driving sales through dealers, electrical contractors, furniture manufacturers, and project channels, ensuring strong market penetration and sustainable revenue growth. Key Responsibilities 1. Dealer Appointment & Network Expansion • Identify and appoint potential dealers and distributors for Switchgear products. • Conduct detailed market mapping to identify untapped areas and distribution gaps. • Expand dealer network as per territory growth plan. • Ensure proper onboarding, documentation, and activation of new channel partners. • Develop retailer base through appointed dealers. 2. Sales & Revenue Generation • Drive primary and secondary sales through dealers and distributors. • Generate business through electrical contractors, project sites, builders, and furniture manufacturers. • Develop relationships with key contractors and furniture units to secure bulk and repeat orders. • Achieve monthly, quarterly, and annual sales targets. • Ensure product availability and visibility at dealer counters and project sites. • Promote focus and high-margin Switchgear products. • Track outstanding payments and ensure timely collections. 3. Relationship Management • Build and maintain strong relationships with dealers, contractors, furniture manufacturers, and retailers. • Conduct regular market visits, site visits, and dealer meetings. • Resolve queries related to pricing, schemes, product specifications, and logistics. • Provide basic product training and technical support to channel partners. • Support partners in expanding their customer base. 4. Branding & Promotion • Ensure effective implementation of branding and promotional activities at dealer outlets and project sites. • Increase product visibility through display units, dealer boards, and merchandising. • Support local marketing campaigns and promotional schemes. • Gather competitor and market intelligence. Eligibility Criteria • Experience: 2–6 years in Dealer Development / Channel Sales / Distribution Sales. • Experience in Electrical / Switchgear / Wiring Accessories preferred. • Exposure to contractor and project sales preferred. • Strong local market knowledge. • Graduation required (MBA preferred but not mandatory). Key Skills • Strong communication and negotiation skills. • Channel and contractor relationship management. • Target-driven and result-oriented mindset. • Market mapping and territory planning. • Basic technical understanding of Switchgear products. • Good collection and payment follow-up skills.

Requirements

• Dealer Development
• Channel Sales
• Sales Management
• Market Mapping
• Relationship Management

Qualifications

• 2–6 years in Dealer Development / Channel Sales / Distribution Sales
• Graduation required (MBA preferred but not mandatory)

Preferred Technologies

• Dealer Development
• Channel Sales
• Sales Management
• Market Mapping
• Relationship Management