Assistant Director of Product Marketing

About the job

Every business talks about “better customer conversations.” SaaS Labs builds products that actually make them happen. From JustCall to CallPage to ServiceAgent.ai, we help thousands of businesses communicate better. With 300+ people across India, the US, and beyond, we’re at an inflection point as AI reshapes business communication. Working here means total ownership—moving fast, building big, and seeing real impact. We are looking for an exceptional Assistant Director of Product Marketing to drive our positioning, product storytelling, and revenue impact. As a key leader, you will work closely with leadership to shape the GTM strategy, our brand’s voice and positioning, and enable our Sales and Customer Success teams with the tools they need to win. You’re expected to be an exceptional people leader with the ability to mentor and coach not only your own team but also set the bar for cross-functional collaboration across our Product, Sales, and Customer Success teams. **What We’ll Count on You For:** • Define market strategy and positioning: Conduct deep market research and competitive analysis to position our products for maximum impact. • Customer-centric content & storytelling: Craft messaging that speaks to our ideal customer profiles (ICPs), ensuring differentiation and innovation in a crowded landscape. • Revenue acceleration: Partner with Sales and Customer Success to optimize conversion rates and increase Net Revenue Retention (NRR). • GTM execution: Lead high-impact product launches, develop compelling sales enablement assets (pitch decks, battlecards, and case studies), and drive adoption strategies. • Data-driven optimization: Measure, analyze, and refine strategies based on performance insights and customer feedback. • Strategic leadership and impact: Define product marketing strategy org-wide, aligned to revenue goals and roadmap. • Mentor and scale a team of passionate product marketers, and uphold a culture of creativity and excellence. **What’ll Make You a Great Match:** • 10+ years of product marketing experience with a proven track record of leading GTM initiatives. B2B SaaS experience is preferred. • 5+ years leading high-performing teams, with a hands-on, EQ-driven approach to leadership. • Master storyteller with exceptional written, verbal, and visual communication skills. • Experience with PLG & SLG strategies and deep understanding of SMB and Mid-Market customer segments. • Domain expertise in CCaaS or adjacent markets is a plus. **Because Life’s Too Short For Boring Jobs** • Take time off when you need it. We trust you to manage your energy and schedule responsibly. • We don’t track hours, just impact. Work when you’re most productive, as long as you show up for your team. • Competitive pay that reflects your skills, experience, and the value you bring. • Comprehensive physical and mental health coverage for you, your partner, and your family.

Requirements

• B2B SaaS
• Product Marketing
• GTM Strategy
• Customer-Centric Content
• Revenue Acceleration

Qualifications

• 10+ years of product marketing experience
• 5+ years leading high-performing teams

Preferred Technologies

• B2B SaaS
• Product Marketing
• GTM Strategy
• Customer-Centric Content
• Revenue Acceleration

Benefits

• Health coverage
• Flexible schedule

About the company

SaaS Labs builds products that enhance customer conversations, helping businesses communicate better. With over 300 employees across India, the US, and beyond, they focus on innovation in AI and business communication.