Assistant General Manager - Marketing

About the job

We are hiring for the role of Assistant General Manager - Marketing from Pharma Background/ Industry for the Gurgaon location. Experience: 10 Years - 15 Years Roles & Responsibilities: Strategic Planning & Brand Management • Develop and implement comprehensive marketing strategies aligned with organisational goals. • Strengthen brand positioning, identity, and recall across all consumer touchpoints. • Analyse market trends, competitor activities, and category insights to identify growth opportunities. Product Portfolio Management • Drive new product development (NPD) based on consumer insights, nutritional trends, and category demands. • Oversee packaging design, product claims, and communication to ensure alignment with the healthy snacking ethos. • Collaborate with R&D and supply chain teams to manage product life cycles. Digital & Performance Marketing • Lead digital growth initiatives across social media, e-commerce platforms, marketplaces, and D2C. • Monitor ROI and optimize digital funnels to maximize conversions. Trade & Channel Marketing • Design and execute trade marketing plans for General Trade, Modern Trade, and E-commerce. • Ensure effective POSM development, in-store branding, and retail activation. • Work closely with distributor partners to drive market penetration and shelf visibility. Revenue & Budget Management • Prepare annual marketing budgets and ensure efficient allocation of resources. • Track performance against targets, analyse revenue drivers, and lead corrective measures when required. • Support the sales team with market insights, promotions, and category strategies. Team Leadership • Build, mentor, and manage a high-performing marketing team including brand, digital, and trade marketing personnel. • Foster a culture of innovation, ownership, and data-driven decision-making. Partnerships & External Relations • Manage agency relationships across creative, media, digital, and PR. • Collaborate with external stakeholders such as nutritionists, fitness communities, and wellness partners to strengthen brand associations. Key Skills & Competencies • Strong understanding of FMCG marketing, especially in health, nutrition, and snacking categories. • Proven track record in brand building, digital growth, and market expansion. • Proficiency in data analytics, consumer research, and performance measurement. • Exceptional leadership, communication, and stakeholder management skills. • Creative mindset with a strong focus on innovation and consumer experience. Educational Qualifications • MBA/PGDM in Marketing or equivalent from a reputed institution. • Additional certifications in digital marketing or brand strategy will be an added advantage. Experience Requirements • 15–18 years of progressive experience in OTC/Pharma/Nutrition marketing. • Minimum 8–10 years of experience in the OTC or nutrition-oriented category preferred. • Prior experience in leading multifunctional teams and managing high-growth brands.

Requirements

• Marketing Strategy
• Brand Management
• Digital Marketing
• Team Leadership
• Data Analytics

Qualifications

• MBA/PGDM in Marketing

Preferred Technologies

• Marketing Strategy
• Brand Management
• Digital Marketing
• Team Leadership
• Data Analytics