Assistant Manager- Customer Lifecycle Marketing
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About the job
About The Opportunity Role : Customer Lifecycle Management Level : Assistant Manager Reporting To : Senior Manager - CLM Location : Gurugram About The Function The Marketing function at MakeMyTrip is responsible for building a strong brand presence, driving customer acquisition, and maximizing engagement across all channels. ... About The Role MakeMyTrip is seeking a highly motivated Assistant Manager- Customer Lifecycle Marketing to drive growth through CRM-led initiatives. ... What will you be doing • Campaign Management : Conceptualize, design, and execute marketing campaigns to drive engagement, retention, and loyalty within the assigned customer base. • Data Analysis & Insights : Utilize data analysis to gain deep insights into customer behaviour, preferences, and trends ... Qualification & Experience • MBA from a reputed institute with 1–2 years of hands-on experience in marketing within app-first, consumer-facing digital platforms, with exposure to lifecycle management or growth marketing.
Requirements
- Campaign Management
- Data Analysis
- Customer Segmentation
- Project Management
Qualifications
- MBA
Preferred Technologies
- Campaign Management
- Data Analysis
- Customer Segmentation
- Project Management
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About the company
MakeMyTrip is responsible for building a strong brand presence, driving customer acquisition, and maximizing engagement across all channels. The Customer Lifecycle Marketing (CLM) team owns the strategy and execution of lifecycle initiatives across the customer journey.
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