Assistant Manager - Enterprise Marketing

About the job

About the Role: As the Assistant Manager , Enterprise Marketing, you will be responsible for building and scaling Emeritus Enterprise’s brand presence across the APAC & Europe region, thought leadership, and demand-generation initiatives across global enterprise markets. The role requires a strong balance of strategic thinking and hands-on execution. You will translate enterprise business priorities into high-impact marketing initiatives that drive credibility, engagement, and pipeline influence. Key Responsibilities: • Own and evolve the Emeritus Enterprise brand narrative across channels, ensuring consistency, relevance, and credibility for senior enterprise audiences. • Lead thought leadership initiatives, including blogs, podcasts, webinars, testimonials. • Own Enterprise content creation, including content hubs, short- and long-form content, and sales enablement materials. • Plan and execute enterprise events and experiences, including webinars, in-person sessions, and industry events. • Create compelling social media posts and industry updates across LinkedIn, Twitter, and other relevant platforms to engage enterprise customers. • Build and maintain a strong enterprise case studies and proof framework, showcasing client challenges, learning interventions, and outcomes. • Work extensively on HubSpot CRM, including email campaigns, social posts, landing pages, forms, and basic automation. • Create sales enablement assets such as case studies, one-pagers, brochures, capability decks, and microsites. • Collaborate cross-functionally with global marketing, regional teams, sales, product, and academic partners. • Own reporting, dashboards, and performance tracking across campaigns, content, and events to ensure data-driven decision-making. • Continuously identify opportunities to improve processes, experiment with new formats, and scale high-impact marketing initiatives. • Leverage modern marketing and productivity tools such as Canva, ChatGPT, Clipchamp, and similar platforms to independently design assets, edit videos, accelerate content creation, and improve overall marketing execution efficiency. Experience and Qualification Requirements: • 5-8 years of experience in enterprise, B2B, or strategic marketing roles. • Demonstrated experience in content marketing, thought leadership, event marketing, and demand generation. • Experience working with senior stakeholders and CXO audiences. • Proven ability to manage multiple priorities and collaborate across functions and geographies. • Familiarity with marketing platforms, CRM systems, CMS tools, and analytics dashboards. Experience with CRM software—HubSpot preferred. • Post-graduate degree in Marketing, Business, or a related field preferred but not mandatory.