Assistant Product Marketing Manager

About the job

Role Overview: You are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join the growing team. Your role will involve new product ideation, executing successful go-to-market strategies, and ensuring the overall success of mobile applications. This position requires a combination of strategic thinking, creativity, analytical skills, and effective communication. Key Responsibilities: - Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. - Conduct market research and analysis to identify emerging trends and opportunities. - Develop and execute comprehensive go-to-market strategies, ensuring successful product launches. - Conduct thorough competitor analysis to understand market trends and position products effectively. - Develop and implement strategies to optimize the user lifecycle from acquisition to retention. - Design and execute A/B testing initiatives to optimize marketing campaigns. - Implement effective ASO strategies to enhance the visibility of mobile apps. - Collaborate with internal teams and external stakeholders for successful product launches. Qualifications Required: - Must have 2+ years of experience in product marketing for digital products. - Direct experience in pre-launch and post-launch marketing, including user research and positioning. - Experience launching or scaling a mobile app, preferably iOS. - Strong understanding of product analytics and the ability to derive actionable insights from data. - Knowledge of various app monetization models and strategies. - Excellent written and verbal communication skills. - Experience with app media buying platforms and optimizing campaigns for maximum ROI. - Ability to develop and implement monetization plans aligned with business goals. - Keen eye for design and messaging to create effective marketing materials. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, you are invited to apply for this exciting opportunity. Please note that the company offers perks and benefits such as flexible work hours and leaves, salary advance, maternity/paternity leave benefits, adoption assistance, insurance benefits for you and your family, interest-free loans, fully-equipped gym, and education sponsorship programs.

Requirements

• Product Marketing
• Mobile Apps
• Market Research
• Go-to-Market Strategy
• User Lifecycle Management
• A/B Testing
• ASO
• Communication Skills

Qualifications

• 2+ years of experience in product marketing
• Experience with mobile apps
• Strong understanding of product analytics

Preferred Technologies

• Product Marketing
• Mobile Apps
• Market Research
• Go-to-Market Strategy
• User Lifecycle Management
• A/B Testing
• ASO
• Communication Skills

Benefits

• Flexible work hours
• Maternity/Paternity leave
• Insurance benefits
• Education sponsorship programs