Associate Director Performance Marketing

About the job

Expand your career possibilities. Thank you for dedicating your time and talent to Lowe’s. We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below, we encourage you to apply! Find Your Home to More Possibilities. Innovate in Bengaluru This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. About Lowe’s Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com. Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. About the Team: The Performance Marketing team are one of the leading teams responsible for driving traffic to the website and stores thereby generating revenue. This team leverage digital marketing channels within paid media landscape to deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to execution or optimizing current programs. Job Summary: Lowe’s is seeking an experienced, forward-thinking Associate Director with 12+ years of hands-on and strategic experience in retail media or digital performance marketing. In this role, you will lead a high-performing cross-channel activation team, drive strategic excellence, build scalable operational frameworks, and partner across the organization. You will oversee paid search & paid social teams for Lowe’s enterprise, co-own long-term strategy and workflow improvements, champion closed-loop retail measurement and help position Lowe’s as a best-in-class retail company. This role combines leadership, platform expertise, cross-functional collaboration, and a product-minded approach to innovation. This role acts as a domain + people leader internally and externally - guiding teams, influencing product roadmaps, and elevating performance marketing best practices across the organization. Roles & Responsibilities: Core Responsibilities: • Lead the performance marketing teams across paid search, paid social, and emerging channels to drive revenue and customer growth. • Own large-scale performance marketing budgets with accountability for ROI, CAC, LTV, and incremental impact, leveraging advanced measurement, attribution, and experimentation frameworks. • Define and evolve the performance measurement and attribution approach in partnership with analytics, data science, and mar tech teams to improve decision-making and forecasting. • Translate business objectives into scalable performance marketing plans, including annual and quarterly roadmaps, growth targets, channel mix strategy, and structured test-and-learn agendas. • Build, lead, and develop high-performing teams, including people managers and senior ICs, fostering a culture of accountability, innovation, and continuous improvement. • Partner cross-functionally with brand, product, creative, finance, and technology teams to deliver integrated planning, strong media performance, and seamless customer experience. • Identify, test, and scale new growth opportunities across platforms, formats, audiences, automation, and AI-driven optimization to accelerate performance. • Partner with agency & platforms to deliver executive-level performance reporting, ensuring strong governance, clear insights, and measurable business outcomes. Years of Experience: • 12+ years in a similar role preferably in advertising agency or retail industry Education Qualification & Certifications (optional) Required Minimum Qualifications: • Bachelor’s degree – one is marketing on related field. Master’s degree is a plus. Skill Set Required Primary Skills (must have) • Performance Marketing Leadership: Deep expertise across paid search, paid social, programmatic, and emerging performance channels, with experience leading integrated, large-scale strategies. • Measurement, Attribution & Analytics: Strong command of performance measurement frameworks including attribution modeling (MTA/MMM), incrementality testing, and forecasting, with the ability to translate data into actionable business insights. • Budget & Financial Management: Proven experience managing large performance marketing budgets with accountability for ROI, CAC, LTV, and incremental revenue impact. • Strategic Planning & Execution: Ability to translate business objectives into scalable performance marketing plans, including annual and quarterly roadmaps, channel mix strategy, and structured experimentation frameworks. • People Leadership: Demonstrated experience building, mentoring, and managing high-performing teams, including people managers and senior individual contributors. • Cross-Functional Collaboration: Strong stakeholder management skills, with the ability to partner effectively across brand, product, e-commerce, CRM, creative, finance, analytics, and technology teams. • Executive Communication: Ability to develop clear, executive-level reporting and narratives that communicate performance, insights, risks, and recommendations to senior leadership. Secondary Skills (desired) • Advanced Analytics & Data Science Partnership: Experience partnering closely with analytics or data science teams on advanced modeling, automation, and forecasting initiatives. • Creative Optimization Expertise: Strong understanding of creative testing frameworks, audience segmentation, personalization strategies, and insight-led iteration. • Agency & Vendor Management: Experience leading agencies and external partners, including setting strategy, governance, and performance expectations. • Innovation & Emerging Technology: Exposure to automation, AI-driven optimization, and new performance marketing platforms or formats. • Enterprise or Omnichannel Experience: Background in large-scale, complex organizations (e.g., enterprise retail, e-commerce, marketplace, or omnichannel environments).

Requirements

• Performance Marketing
• Digital Marketing
• Team Leadership
• Budget Management
• Analytics

Qualifications

• Bachelor’s degree in Marketing

Preferred Technologies

• Performance Marketing
• Digital Marketing
• Team Leadership
• Budget Management
• Analytics

About the company

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy.