Associate Director – Product Marketing

About the job

Location: Gurgaon (Full-time) Experience: 8–10 years Company Type: B2B SaaS (Product-led, global markets) Role Overview We are looking for an Associate Director – Product Marketing to play a central role in shaping Contify’s growth journey. This role sits at the intersection of Product, Revenue, and Marketing and is designed for a Product Marketing leader who wants to move beyond tactical execution into owning outcomes. You will lead positioning and Go-to-Market (GTM) strategies for our AI-driven intelligence platform, directly impacting deal velocity and market share across the world’s most competitive markets. You will influence growth by defining how Contify is perceived, sold, and adopted in the US, UK, and Europe. This role is ideal for a Product Marketing leader who wants to grow into a Head of Product Marketing or GTM leadership role. You’ll work closely with senior leaders across Product, Sales, and Growth, gaining exposure to the enterprise buying process, roadmap strategy, and global GTM decision-making. If you’re ready to move from supporting growth to actively driving it, this role gives you that platform. About Contify Contify is a global leader in AI-driven Market and Competitive Intelligence (MCI). Our platform is the 'insights engine' for the world’s most sophisticated organizations. By tracking over one million sources, Contify delivers the precise updates that executives need to make informed decisions. We work with some of the world’s most sophisticated enterprises, including McKinsey, Deloitte, Airbus, Honeywell, Wipro, and MetLife. These teams rely on Contify to track competitors, customers, and market shifts in almost real time. Recognized as a category innovator, Contify is the recipient of Frost & Sullivan’s Product Innovation Award for Market and Competitive Intelligence Platforms. With a rapidly scaling team of over 350 professionals, we combine the agility of a high-growth technology firm with the stability of a mature professional organization. As we continue to scale, we remain focused on our mission: Enabling organizations to build intelligence as the core function that aids their strategic decision-making. Core Objectives • Drive product positioning that directly accelerates revenue growth • Lead GTM strategy for launches, enhancements, and strategic roadmap themes • Enable Sales and Solutions to win enterprise and mid-market deals • Bring real market and buyer insight into product and GTM decisions • Build a foundation for scaling the Product Marketing function over time Key Responsibilities 1. Product Positioning & Messaging • Develop and evolve Ideal Customer Profiles (ICP) and buyer personas • Build ICP-driven messaging that differentiates Contify and supports revenue growth • Own Contify’s narrative that translates product features and capabilities into high-impact business outcomes • Ensure consistent messaging across sales, marketing, and other customer-facing touchpoints 2. Go-to-Market (GTM) Strategy • Own GTM planning and execution for new feature launches and major product releases • Partner with the Product team to ensure the roadmap aligns with market demand, driving both user adoption and revenue • Ensure Sales, Marketing, and Customer Success teams are fully GTM-ready • Develop high-impact use cases, playbooks, and internal resources • Use win/loss insights to sharpen positioning and GTM effectiveness 3. Revenue Enablement • Own and evolve sales enablement assets: pitch decks, battlecards, one-pagers, pricing narratives • Partner with Sales and Solutions on large, strategic, or complex deals • Identify and address objection patterns and confusion points from demos and trials 4. Customer & Market Insight • Develop a deep understanding of customer pain points and share it across internal teams and stakeholders • Use insights from customer conversations, trials, and renewals to guide messaging • Ensure the customer voice consistently informs product marketing decisions 5. Cross-Functional Leadership & Team Growth • Act as a strategic bridge between Product, Growth Marketing, Sales, and Solutions • Mentor junior team members as the function scales • Bring structure, prioritisation, and clarity to product marketing execution Required Experience & Skills • 8–12 years of experience in B2B SaaS marketing, with at least 3-5 years specifically in Product Marketing • Proven experience owning global product positioning and GTM execution • Hands-on collaboration with Sales on enterprise or mid-market deals • Experience working with or selling into the US, UK, and European markets • Experience managing a team or cross-functional projects. Our Culture & Values At Contify, we are a people-first organization where emotional intelligence is as critical as strategic expertise. We are looking for a collaborative leader who thrives in a team-centric environment and is deeply committed to our collective mission of delivering exceptional user value. You prioritize the team's success and actively support your colleagues in achieving shared milestones. Beyond individual performance, you have a natural drive to elevate those around you, fostering a culture of continuous improvement, mentorship, and mutual growth.

Requirements

• Product Marketing
• Go-to-Market Strategy
• B2B SaaS Marketing

Preferred Technologies

• Product Marketing
• Go-to-Market Strategy
• B2B SaaS Marketing

About the company

Contify is a global leader in AI-driven Market and Competitive Intelligence (MCI). Our platform is the 'insights engine' for the world’s most sophisticated organizations. By tracking over one million sources, Contify delivers the precise updates that executives need to make informed decisions.