Associate Director, Product Marketing

About the job

Exploring the Role The marketing team at RateGain is undergoing a transformation, bringing together dynamic, high-performing individuals who are passionate about creating exceptional buyer experiences across the purchase journey. This role is perfect for a data-driven B2B marketer who thrives at the intersection of analytics, sales enablement, and product-led growth strategies—someone who can work cross-functionally with sales, product, and other marketing verticals to turn insights into compelling narratives and impactful campaigns. How Your Day Will Look Like / Job Responsibilities Product Marketing & Demand Generation • Develop and execute comprehensive product marketing strategies to drive demand generation and manage end-to-end funnel activities. • Create detailed buyer personas and journeys to influence purchasing behavior and optimize marketing efforts. • Design and implement multi-channel campaigns to nurture leads across the funnel, from awareness to conversion. • Collaborate with sales, product, and other marketing teams to align strategies and ensure cohesive execution. Sales Enablement & Collaboration • Work closely with Sales Development Representatives (SDRs) to provide them with the tools and content needed to effectively engage prospects. • Partner with global product and tech teams to run product-led growth campaigns. • Collaborate with internal teams (PR, digital, events) and external agencies to deliver marketing objectives. Customer Feedback & Engagement • Prioritize collecting customer feedback to inform marketing strategies and product improvements. • Nurture existing customers, focusing on upselling and cross-selling opportunities to maximize revenue. • Build and manage drip and nurture campaigns to enhance lead conversion and reduce acquisition costs. Ownership & Agility • Be hands-on and self-driven with a bias for execution and speed. • Be open to learning about new technologies, emerging marketing tactics, and industry-specific insights in travel and hospitality. Knowledge & Experience • 8+ years of relevant B2B marketing experience. • Proven track record in building high-ROI programs. • Strong grasp of digital marketing, lead nurturing, and campaign automation tools. Skills • Excellent written and verbal communication skills. • Analytical mindset with the ability to translate insights into action. • Expertise in marketing tools, content platforms, and CRM systems. Attitude • Passionate and proactive. • Customer-focused and collaborative. • Growth-oriented and data-driven. Equal Opportunity Employer We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.