Associate Director Programmatic

About the job

As part of our Global Operations Centre (GOC), you will partner with teams across the U.S., Europe, and Asia to deliver high-performance programmatic media solutions across multiple DSPs and channels. You will lead strategy, execution, and optimization of display, video, native, CTV, and emerging programmatic formats—ensuring global best practices are upheld while tailoring strategies to local market needs. **Skillset Requirement:** • Programmatic Strategy & Leadership: Serve as the global lead for programmatic activation across all buying platforms. Develop strategies that leverage audience targeting, contextual intelligence, and dynamic creative optimization (DCO). • Campaign Activation & Optimization: Oversee setup, QA, optimization, and pacing of campaigns across DV360, The Trade Desk, Amazon DSP, Yahoo DSP, and other platforms. • Data, Measurement & Insights: Partner with analytics teams to build custom dashboards and reporting frameworks. Apply multi-touch attribution, brand lift studies, and incrementality testing to evaluate performance. • Stakeholder & Partner Management: Collaborate with market teams, creative partners, and platform reps to drive programmatic innovation. • Operational Excellence: Design SOPs for campaign workflows, QA, and optimization standards. • Team Leadership: Manage and mentor a team of programmatic traders and specialists. **What We’re Looking For** • 8+ years in digital marketing with a strong focus on programmatic media. • Hands-on expertise in DV360, The Trade Desk, Amazon DSP, and other major buying platforms. • Strong understanding of data onboarding, audience segmentation, and DMP/CDP integrations.

Requirements

• Programmatic Strategy
• Campaign Activation
• Data Analysis
• Team Leadership
• Stakeholder Management

Qualifications

• 8+ years in digital marketing with a focus on programmatic media
• Expertise in DV360 and other buying platforms

Preferred Technologies

• Programmatic Strategy
• Campaign Activation
• Data Analysis
• Team Leadership
• Stakeholder Management

Benefits

• competitive medical
• group retirement plans
• vision insurance
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

About the company

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.