Associate Marketing Director

About the job

ROLE DESCRIPTION • Part of India’s Leadership Team, leads the strategic direction of marketing efforts within the local market, ensuring alignment with area and global objectives while driving business growth. • Responsible for all aspects of Marketing activities including HCP, Consumer, Digital, CRM and Customer Experience. • Responsible for leading the marketing team, optimizing execution, and ensuring marketing strategies contribute to long-term success. KEY RESPONSIBILITIES • Develop and execute long-term marketing strategies that align with global and area objectives. • Provide leadership to India’s marketing team, ensuring clear goals, performance tracking, and continuous development. • Collaborate with affiliate leadership team and stakeholders in Commercial, Sales, Medical etc., to align marketing execution with business priorities. • Oversee marketing budget allocation, ensuring investments drive business growth and optimize ROI. • Marketing execution with flair and innovation: ensure that FreeStyle Libre brand achieves high share of voice and a strong link between marketing initiatives and sales performance. Track and analyze marketing performance, leveraging insights to refine strategies and improve execution. • Lead development of marketing insights/slides for annual planning, business reviews and LBE. • Represent the affiliate in area and global marketing discussions, advocating for local market needs and ensuring strategy alignment. • Ensure marketing compliance with all legal and regulatory requirements. • Develop strong relationships with key external partners, including agencies, media, and vendors, to drive marketing effectiveness. • Lead innovation efforts, piloting new marketing approaches and evaluating their potential for scale. • Foster a culture of collaboration, data-driven decision-making, and continuous improvement across the marketing team. QUALIFICATIONs & EXPERIENCE • Bachelor’s degree in business management, Science or other relevant fields. Advanced Degree such as MBA a plus. • 10 to 15 years’ relevant experience in Marketing or Brand Management, preferably in the pharmaceutical, medical device or consumer health industry. • Proven track record in developing and executing integrated marketing plans, preferably with omni-channel marketing experience. • More than 5 years of managerial experience with strong leadership capability. Ability to motivate and coach a team of marketing professionals. • Proven ability to influence senior-level stakeholders and skillfully communication with insights and data. • Excellent communication skills and the ability to influence, lead, negotiate, and work effectively at all levels. Strong collaboration skills with cross-functional stakeholders. • Familiar with MS Office Suite of Products (PowerBI, MS Teams, Excel, PPT) and CRM platforms (Veeva Vault, Salesforce etc.). CRITICAL EXPERIENCES TO BE READY FOR THIS ROLE • Lead long-term marketing planning within a local market. • Lead alignment efforts with marketing with sales, medical, and commercial teams. • Use advanced analytics to optimize marketing execution. • Allocate and optimize marketing budgets. • Manage and mentor marketing professionals at different levels. KEY COMPETENCIES • Customer centricity • Insights-driven • Brand building & strategy • Product marketing • Developing self & others • Commercial acumen • Effective communication & influence • Executional excellence • Digital engagement • Advertising and/or HCP marketing

Requirements

• Leadership
• Marketing Strategy
• Brand Management
• Collaboration
• Analytics

Qualifications

• Bachelor’s degree in business management
• 10 to 15 years’ relevant experience in Marketing or Brand Management

Preferred Technologies

• Leadership
• Marketing Strategy
• Brand Management
• Collaboration
• Analytics