B2B Growth & Digital Marketing Manager

About the job

About the Role AIRIQ 365 Limited is looking for a dynamic B2B Growth & Digital Marketing Manager to lead digital marketing initiatives, drive travel agent acquisition, and build brand visibility for the AIRIQ platform. The role will focus on B2B travel agent and partner acquisition (70%) and consumer brand promotion and travel product marketing (30%). The selected candidate will manage end-to-end digital marketing strategy, paid campaigns, social media growth, and lead generation funnels. Key Responsibilities • B2B Lead Generation & Partner Acquisition • Develop marketing campaigns to onboard partners and expand the travel agent network. • Manage brand presence and engagement across Social Media platforms. • Plan and execute: Travel promotions, destination campaigns, hotel deal promotion, short-form video and reels content. • Performance Marketing & Paid Advertising: Facebook Ads, Instagram Ads, Messenger Ads and WhatsApp Ads. • Manage Ads Ecosystem: Google Ads, YouTube Ads, LinkedIn Ads Campaign goals include lead generation, partner acquisition, brand awareness, and hotel promotions. Content Marketing • Create and manage marketing content including: • destination promotions • hotel promotions • travel deals and campaigns • blogs and travel guides • social media creatives and videos Content will be distributed across: • website and blog • social media platforms • email campaigns • digital communities Email & WhatsApp Marketing • Execute marketing campaigns through: • email marketing and newsletters • partner onboarding emails • WhatsApp Business campaigns • broadcast messages for travel deals • partner engagement groups Influencer & Creator Marketing • Collaborate with: • travel influencers • travel bloggers • YouTube travel creators • Instagram travel content creators to increase brand visibility and engagement. SEO & Search Marketing • Improve visibility through: • SEO optimisation • keyword strategy • destination content • Google search advertising • remarketing campaigns Marketing Funnel & Lead Conversion • Design and manage lead funnels from: Awareness → Engagement → Lead Generation → Partner Onboarding Including: • landing pages • lead capture campaigns • remarketing campaigns • CRM integration for lead tracking Analytics & Performance Monitoring • Track campaign performance using tools such as: • Google Analytics • Meta Ads Manager • LinkedIn Campaign Manager • Google Search Console Focus on: • cost per lead • campaign ROI • partner acquisition growth • website traffic and engagement Preferred Candidate Profile Experience • 7–10 years in digital marketing, growth marketing, or performance marketing • experience in travel / OTA / hospitality preferred • experience in B2B marketing or partner acquisition campaigns preferred Skills • Meta Ads & performance marketing • Google Ads campaign management • LinkedIn marketing • social media marketing strategy • lead generation funnels • marketing analytics Key Performance Indicators The role will be evaluated based on: • B2B travel agent lead generation • partner onboarding growth • marketing campaign ROI • cost per lead • brand reach and engagement • website traffic growth

Requirements

• B2B marketing
• Digital marketing
• Performance marketing
• Lead generation
• SEO

Preferred Technologies

• B2B marketing
• Digital marketing
• Performance marketing
• Lead generation
• SEO