B2B Marketing Strategist

About the job

We work with mid-sized business leaders who want clarity, capability, and measurable outcomes, not hype or technical overwhelm. We are launching a free AI Leadership Roundtable as a strategic taster experience, designed to convert qualified leaders into our paid ThriveABLE AI roundtables. We are seeking an expert B2B marketing strategist to design the campaign that drives the right registrations, not just volume. The Commercial Objective The free roundtable is not the end goal. It is a qualification and conversion mechanism into paid leadership tables. We are looking for a strategy that attracts high-quality leaders who are strong prospects for our paid programs, not broad awareness or vanity metrics. Scope of Work Design a focused 30-day organic marketing campaign primarily using LinkedIn (company + founder profiles). Deliverables include: • Clear 30-day campaign roadmap • Messaging architecture aligned to leadership and performance outcomes • Audience qualification positioning (attracting the right leaders) • Content themes and posting cadence • 8-12 strategic sample LinkedIn posts • Organic outreach strategy (DM approach, partnerships, referrals) • Conversion pathway recommendations (from free roundtable to paid tables) • Defined KPIs focused on quality and conversion, not just registrations We have already conducted a strategy session and will provide context. We need a strategic thinker to structure and sharpen it into a commercially strong plan. Target Audience Owners, CEOs, Managing Directors, COOs, and General Managers of mid-sized businesses who are responsible for performance, growth, and operational capability. What We're Looking For • Proven B2B marketing strategy experience • Strong LinkedIn organic growth expertise • Experience marketing leadership, advisory, or capability-based services • Ability to simplify complex topics (no jargon-heavy AI messaging) • Commercial mindset focused on measurable outcomes and conversion This is not a social media management role. We are looking for strategic thinking, positioning strength, and campaign architecture. How We Work We value clarity, collaboration, and practical execution. Our brand is grounded, confident, and performance-driven. We are not looking for trend-driven tactics; we want strategy that converts. To Apply, Please Include • A brief example of a B2B campaign you designed and the measurable commercial results • Your approach to driving qualified demand organically with minimal budget • Confirmation of timeline and fixed price Contract duration of 1 to 3 months.

Requirements

• B2B Marketing
• Lead Generation
• LinkedIn Strategy
• Campaign Design
• Business Strategy

Preferred Technologies

• B2B Marketing
• Lead Generation
• LinkedIn Strategy
• Campaign Design
• Business Strategy

About the company

ThriveABLE AI is a newly launched strategic enablement partner helping leaders and teams turn AI strategy into practical, human, performance-driven action.