B2C Marketing Lead

About the job

Company: Brihathi Technology Services Experience: 3+ Years Qualification: MBA (Mandatory) Location: Hyderabad – Work From Office (Mandatory) Employment Type: Full-time About the Role Brihathi Technology Services is looking for a B2C Marketing Lead with 3+ years of experience in EdTech or consumer digital products, who will define, execute, and lead marketing efforts for our NEET & JEE platforms. This is a hands-on leadership role where the candidate will own user acquisition, funnel optimization, brand growth, and performance metrics, working closely with founders and internal teams. Key Responsibilities • Define and lead the end-to-end B2C marketing strategy for NEET & JEE platforms • Plan and execute digital marketing campaigns across: • Google Ads (Search & Display) • Meta Ads (Instagram & Facebook) • YouTube & short-form video platforms • Drive student acquisition, trial-to-paid conversions, and retention • Own and execute SEO strategy, including: • Keyword research • On-page and technical SEO • Content planning for organic growth • Build and optimize marketing funnels (landing pages, WhatsApp flows, email journeys) • Track and improve key performance metrics: • CAC, CPA, CTR, Conversion Rate, ROI • Work closely with founders, product, and tech teams • Ensure ethical and compliant marketing practices (no misleading claims or false promises) • Manage and guide junior marketing staff / tele-callers (if applicable) Required Skills & Qualifications • MBA qualification – Mandatory • 3+ years of experience in B2C digital marketing (EdTech background preferred) • Strong hands-on experience with: • Google Ads & Meta Ads • SEO (technical + content-driven) • Performance marketing and analytics • Good understanding of NEET/JEE student behavior and buying journey • Excellent communication and coordination skills • Data-driven mindset with strong decision-making ability • Experience working with analytics tools, ad platforms, and CRM systems Work Mode & Location • Work From Office – Hyderabad (Mandatory) • Remote / Hybrid work is not available Why Join Brihathi Technology Services • Opportunity to lead marketing strategy from scratch • Direct collaboration with founders and leadership team • Build and scale high-impact EdTech platforms • Fast-growing environment with long-term growth opportunities How to Apply Interested candidates can send their resume and a brief introduction to: 📧 careers@brihathi.com

Requirements

• Google Ads
• Meta Ads
• SEO
• Performance marketing
• Analytics

Qualifications

• MBA qualification

Preferred Technologies

• Google Ads
• Meta Ads
• SEO
• Performance marketing
• Analytics