Brand Content & Communications Manager

About the job

We are seeking a Brand Content & Communications Manager to help bring that world to life through social media, editorial content, and brand storytelling. This is a rare opportunity to work closely with the founders at our Delhi headquarters and play a meaningful role in shaping the voice, image, and narrative of a brand in its earliest chapter. Responsibilities Content & Social Media - Manage and grow the brand’s Instagram and social media presence - Plan and execute a monthly content calendar - Edit and publish photo and video content including reels, posts, and stories - Capture behind the scenes content from the atelier, fittings, and production process - Work closely with the founders to translate daily activities, milestones, and ideas into engaging content Editorial & Communications - Write and manage brand newsletters and email campaigns - Help develop storytelling around the brand, artisans, collections, and launch journey - Assist with blog posts, brand announcements, and launch communications Brand Storytelling - Document the process of building the brand and atelier - Create narratives around craftsmanship, design, heritage, and the people behind the garments - Ensure a consistent tone, voice, and visual identity across all channels Content Coordination - Organize and manage photo and video assets - Assist in planning campaign shoots, content days, and launch content - Coordinate with photographers, designers, and the atelier team when needed. Ideal Candidate - 2 to 5 years of experience in content, social media, communications, or brand marketing - Strong writing and communication skills in English - Experience managing Instagram and creating short form video content - Comfortable shooting simple photo and video content on phone or camera - Highly organized and able to work in a fast-moving startup environment - Strong interest in fashion, design, craftsmanship, culture, or luxury brands Bonus if you have experience with: - Email platforms such as FloDesk, Mailchimp, or Klaviyo - Canva, Adobe Creative Suite, or similar creative tools What This Role Offers: - The chance to help build a global brand from the ground up - Direct collaboration with the founders - Exposure to artisans, craftsmanship, and fashion production - A creative, entrepreneurial, and highly hands-on environment - The opportunity to shape the early voice and image of an exciting new brand.