Brand Manager

About the job

Brand Manager – Global Omnichannel Perfumery (3–7 Years Experience) Location: Mumbai, India Company: Aromatan Brands – A Global House of Fragrance Brands We are now looking for a young, aggressive, high-ownership Brand Manager who wants to shape the future of a rapidly scaling global fragrance house. About the Role As Brand Manager, you will be the custodian of our brand narrative, voice, positioning, and growth strategy. You will help build a perfumery-focused brand across multiple categories—including perfume, incense, oils, sprays, bakhoor, scented candles, and wellness aromatics—across digital and emerging offline channels. This role is perfect for someone who: • Loves brand building • Writes and communicates impeccably • Thrives in a fast-paced global startup • Wants to build a global-first brand from India • Is hungry, ambitious, and excited to lead Key Responsibilities Brand Strategy & Leadership • Develop and own the brand’s positioning, storytelling, and long-term brand roadmap. • Lead the brand calendar across launches, campaigns, content initiatives, and category expansions. • Monitor brand consistency across regions, products, and channels. Content, Communication & Creative Direction • Craft compelling brand narratives, briefs, campaign messaging, and scripts. • Guide creative teams on visual identity, tone of voice, and content direction. • Ensure brand communication across platforms is premium, consistent, and human. Growth & Channel Execution • Partner with performance marketing, marketplace teams, and retail partners to drive topline and category growth. • Support digital-first campaigns while contributing to new offline channel development (distribution, wholesale, pop-ups, retail partnerships). • Work closely with product development to ensure fragrance launches align with consumer insights and brand strategy. Analytics & Consumer Insight • Track brand health metrics, campaign performance, and consumer feedback. • Conduct competitive and category analysis across global markets. • Use insights to refine strategy and unlock brand opportunities. Cross-functional Leadership • Collaborate with marketing, creative, supply chain, operations, and sales teams. • Represent the brand voice in internal discussions and external partnerships. • Drive alignment across teams in a fast-moving omnichannel business. Who We’re Looking For • 3–7 years experience in brand management, FMCG, beauty, perfumery, or D2C preferred—but we’re hiring first for the person, then the skillset. • Team first player • A strong communicator with exceptional writing—someone who can craft world-class copy, briefs, and brand narratives. • Deep passion for fragrances, perfumery, and consumer brands. • High bias for action, ownership, and problem-solving. • Ability to build structure in chaos and lead cross-functional teams. • Someone who wants to build a global brand from India, not just manage one. • Analytical mindset with comfort around data-driven decision-making. • A self-starter with ambition, humility, and hunger for growth. About Aromatan — Our Culture & Values: At Aromatan, we believe in: • Creativity with discipline • Integrity and transparency • Team-first leadership • Building global brands rooted in Indian ingenuity • Diversity, Equity & Inclusion — Our teams span cultures, genders, and backgrounds, and we are committed to equal opportunity and fair representation. • Empowering young leaders — We believe talent thrives when given ownership, mentorship, and the freedom to build. We are a company where marketing talent, creative minds, and fragrance lovers can unleash their potential. If you want to build something meaningful, global, and lasting, this is the place. Apply If You Want To • Build a global fragrance brand from scratch • Own the brand end-to-end • Work in a high-energy, ambitious, rapidly scaling environment • Leave your mark on an industry that blends creativity, wellness, and sensory experience

Requirements

• Brand management
• FMCG
• Beauty
• Perfumery
• D2C

Preferred Technologies

• Brand management
• FMCG
• Beauty
• Perfumery
• D2C

About the company

Aromatan is a fast-growing, family-owned global perfumery company building category-defining brands like Aromafume and Dukhni. We operate across marketplaces, D2C platforms, and international retail channels in over 7 countries. Our vision is to build globally relevant brands from India—rooted in creativity, integrity, and world-class execution.