Brand Manager

About the job

Location: Gurugram, India Experience: 3-8 years Industry: Consumer Tech / D2C / Lifestyle / Electronics Function: Brand Strategy & Growth Marketing About GOBOULT: GOBOULT is one of India's fastest-growing wearable brands, disrupting the consumer tech space with high-performance audio and lifestyle products. As a challenger brand born in the digital age, we are built on community, agility, and bold storytelling and we're scaling rapidly across marketplaces, own D2C channels, and retail. We are now looking for a Brand Manager who thrives in fast-paced, founder-led environments, has a strong D2C brand-building pedigree, and can lead 01 and 1100 thinking across categories. What You'll Do? Lead Brand Strategy & Narrative Building: - Develop and implement end-to-end brand strategies that are digital-first and consumer-obsessed. - Evolve brand identity, tone, and narrative to drive affinity with Gen Z and millennial audiences. - Ensure consistent brand expression across all digital and offline touchpoints from product to content to commerce. Category & Growth Marketing Leadership: - Drive full-funnel marketing for specific product categories across lifecycle stages from awareness to conversion to loyalty. - Synthesize market trends, consumer behavior, and business goals to shape category-specific strategies. - Create sharp consumer segmentation and positioning frameworks tailored to D2C dynamics. D2C-Led GTM & Launch Playbooks: - Lead GTM for new product and feature rollouts across D2C, e-commerce, and retail channels. - Own the entire pre-launch to post-launch cycle campaign design, channel mix, performance tracking, and iteration. - Collaborate closely with Product, Performance, and Ecom teams to craft seamless launch journeys. Influencer, Creator & Community Marketing: - Build authentic relationships with influencers, creators, and brand ambassadors to drive advocacy. - Own content co-creation frameworks with influencers that feel native to platforms and align with brand tonality. - Amplify user-generated content and social proof to build deeper community connection. Performance-Aware Brand Campaigns: - Champion a performance-first brand marketing approach where storytelling drives outcomes. - Work with internal and external performance teams to ensure brand campaigns have clear metrics and attribution models. - Leverage data to evolve messaging, creative, and targeting based on what's working. Team Leadership & Cross-Functional Collaboration: - Lead and mentor a growing brand team across content, design, and partnerships. - Be a collaborative partner to Product, Ecom, CX, Growth, and Founder's Office to drive unified brand thinking. - Drive an agile, iterative culture that learns fast, fails forward, and moves faster than market. What We're Looking For? - 3-8 years of experience in brand marketing, preferably at digital-first D2C brands (consumer tech, lifestyle, personal care, fashion, etc.). - Proven track record of building differentiated, high-performing brands with a clear POV. - Strong understanding of performance marketing metrics and how brand and growth co-exist. - Experience in new category development, brand storytelling, influencer-led campaigns, and GTM planning. - Comfortable working in high-autonomy, fast-paced, and metrics-driven environments. - Passionate about youth culture, creators, content, and community. Ideal Candidate: - MBA or equivalent degree from a Tier-1 institute - Knack for Excel and Spreadsheets - FMCD experience will have brownie points - Excellent communication both written and verbal - Team management experience Why GOBOULT? - Work with a bold and youthful brand redefining wearable tech in India. - Get end-to-end ownership and influence across high-visibility product lines. - Collaborate directly with founders, growth leaders, and creatives. - Be part of a team that moves fast, thinks digital-first, and builds for tomorrow.