Brand Manager

About the job

Key Responsibilities - Develop and execute brand strategy and annual operating plans aligned with business goals. - Lead consumer research and insights to identify market opportunities. - Define pack–price architecture and portfolio strategy for key channels. - Drive new product development and packaging initiatives. - Plan and execute ATL and BTL marketing campaigns. - Collaborate cross-functionally with sales, R&D, and leadership teams to deliver brand growth. Requirements: MBA in Marketing (Tier 2 / Tier 3 institutes preferred) 7–13 years of experience in FMCG brand management Strong expertise in consumer insights, product development, brand communication, and marketing execution.

Qualifications

• MBA in Marketing (Tier 2 / Tier 3 institutes preferred)
• 7–13 years of experience in FMCG brand management
• Strong expertise in consumer insights, product development, brand communication, and marketing execution.

About the company

A well-established 60+ year-old FMCG company in the spices category.