Brand Manager / Marketing Specialist

About the job

As a Brand Manager / Marketing Specialist in our company located in Thiruvananthapuram, you will play a crucial role in building and promoting our food and spices brand. Your responsibilities will include developing marketing strategies, increasing brand awareness, driving product demand, and ensuring consistent brand positioning across all channels. Key Responsibilities: - Develop and execute brand strategies to increase market share and visibility - Plan and manage marketing campaigns including digital, social media, and offline promotions - Conduct market research to understand customer preferences, trends, and competitor activities - Manage product positioning, packaging ideas, and pricing strategies - Coordinate with sales teams to align marketing activities with sales targets - Oversee social media platforms, content creation, and campaign performance - Collaborate with designers, agencies, and vendors for marketing materials - Track and analyze campaign performance using tools like Google Analytics - Organize promotional activities, events, and product launches - Maintain brand consistency across all communication channels Required Skills: - Strong knowledge of branding and marketing strategies, especially in the FMCG sector - Digital marketing expertise including SEO, SEM, social media, and email marketing - Excellent communication, creativity, and analytical skills - Ability to manage multiple campaigns and meet deadlines - Experience with marketing tools and analytics platforms - Strong understanding of consumer behavior and market trends Qualifications: - Bachelor’s degree in Marketing, Business Administration, or a related field - MBA in Marketing preferred - 2-5 years of experience in brand management / marketing, preferably in the FMCG or food industry.