Brand Manager - Media Relations and Brand Narrative Custodian

About the job

Brand Manager - Media Relations and Brand Narrative Custodian Key Skills and prior experience: • 6-8 years of experience as a Brand Marketing Manager / PR Manager, Corp Comms Lead • Experience in managing relationships with the agency ecosystem, PR agencies, influencers etc • Experience with Online Reputation Management and working closely with internal digital marketing teams • US market exposure in B2B tech necessary • Degree/Diploma in Journalism will be an added advantage Scope of work / KRAs • Program manage the Media Relations activity in US & India with the goal of getting attention of 70-80% of the media that matters along with agencies. • Cultivate the relationships, build deep connects with publications of interest so as to leverage positive sentiment around the grand launch. • Scout additional organic opportunities for guest articles in Europe, US and APAC overall. • Build the brand narrative, newsworthy story angles and pitches on company goals, achievements, plans, customer success. Constantly evolve the narrative to include more themes from a holistic brand coverage standpoint. • Position for Employer Brand awards, Corporate awards – storytelling and maintaining the calendar. • Relationship management with trade bodies like NASSCOM and council engagements. • Internal communications to employees – to boost positive sentiment and confidence in the brand.