Brand Strategist

About the job

Key Responsibilities: Brand Strategy Development: • Understand business requirements for projects • Develop and implement comprehensive brand strategies to enhance market position and appeal to target audiences. • Ensure brand consistency across all marketing channels and customer touchpoints. • Conduct market research and competitive analysis to identify trends and customer needs, shaping brand strategy accordingly. Content Strategy Creation: • Lead the development of content strategies across digital and offline platforms, aligning with overall brand objectives. • Create, curate, and manage high-quality content, including blog posts, case studies, social media posts, videos, etc. • Collaborate with internal teams and external partners to produce compelling and relevant content. Campaign Management: • Planned and executed integrated marketing campaigns to drive brand awareness, lead generation, and customer engagement. • Monitor and analyze campaign performance, providing insights and recommendations for optimization. Social Media Strategy: • Develop and execute social media strategies to increase brand visibility and community engagement. • Manage social media accounts, including content planning, publishing, and community interaction. • Track and report on social media performance metrics to gauge effectiveness. Brand Messaging Positioning: • Develop and refine the brand voice, ensuring consistent messaging across all communication channels. • Create messaging frameworks that communicate the companys value proposition and unique differentiators. Executive Reporting to Management: Analytics Reporting • Monitor and evaluate the success of branding and content initiatives through key performance indicators (KPIs). • Provide regular performance reports to senior management, adjusting strategies to meet business goals.

Requirements

• Brand Strategy
• Content Creation
• Digital Marketing

Qualifications

• Bachelors degree in Marketing, Communications, Journalism, or a related field
• Masters degree is a plus

Preferred Technologies

• Brand Strategy
• Content Creation
• Digital Marketing