Brand Strategy Manager

About the job

Industry: Advertising & Marketing — Sector: Creative Brand Strategy within a full-service advertising agency. This role sits at the intersection of consumer insight, creative idea development, and integrated campaign activation for consumer and B2B brands. Primary title (standardized): Brand Strategy Manager. Employer: Beyond Border Consultants. Role & Responsibilities: • Lead development of brand strategy and positioning across assigned accounts, translating business objectives into clear brand narratives and architectures. • Convert consumer and market research into actionable insights and concise creative briefs for creative, media, digital, and social teams. • Design integrated campaign strategies (campaign concept ➜ channel mix ➜ activation plan) and guide cross-functional teams through execution. • Drive client-facing strategy sessions and pitches; present strategic recommendations and defend approach with data-driven rationale. • Define measurement frameworks and monitor brand health, campaign performance, and ROI to inform iterative optimization. • Coach and mentor junior strategists; create repeatable strategy playbooks and best-practice templates. Skills & Qualifications: Must-Have: • Brand Strategy • Consumer Insights • Market Research • Positioning Strategy • Creative Brief Development • Integrated Campaign Planning • Pitch Development • Brand Tracking Preferred: • Social Listening Tools • Qualitative Research • Digital Media Planning. Benefits & Culture Highlights: • Hybrid work model with flexible office days and focused collaboration sessions. • High-exposure client work and ownership of end-to-end strategic briefs, with opportunities for rapid leadership growth. • Collaborative, mentorship-driven agency culture that values creative rigor and measurable impact. Skills: brand strategy, integrated campaign planning, market research, strategy, brand tracking, b2b, pitch development, advertising.