BTL Manager

About the job

Job Title: BTL Manager (Below-The-Line Marketing) Company: 9 AP Batteries – Ambit Transmission Products Pvt. Ltd. Location: F-01A, 1st Floor, Cross River Mall, Karkardooma, Delhi, India – 110032 Job Overview We are looking for an experienced BTL Manager who will be responsible for planning and executing below-the-line marketing activities to strengthen brand visibility and support the sales team through on-ground promotional initiatives. Key Responsibilities • Plan and execute BTL marketing campaigns for brand awareness and product promotion. • Organize dealer meets, distributor meets, exhibitions, and trade events. • Coordinate with the sales team for market activation and promotional activities. • Manage printing and distribution of marketing materials such as brochures, standees, banners, and promotional kits. • Coordinate with vendors and agencies for event setup, branding, and logistics. • Ensure proper brand visibility at exhibitions, retail outlets, and dealer locations. • Track and report the effectiveness of BTL campaigns and activities. • Manage budgets and ensure cost-effective marketing execution. Requirements • Bachelor's degree in Marketing, Business Administration, or a related field. • 3–6 years of experience in BTL marketing, trade marketing, or event management. • Experience in automotive, battery, electrical, or dealer-driven industries preferred. • Strong vendor management, coordination, and event planning skills. • Willingness to travel for exhibitions and field marketing activities. Preferred Skills • Strong communication and negotiation skills • Event and exhibition management experience • Vendor management

Requirements

• BTL Marketing
• Event Management
• Vendor Management
• Communication
• Negotiation

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field

Preferred Technologies

• BTL Marketing
• Event Management
• Vendor Management
• Communication
• Negotiation