BTL Marketing Manager

About the job

Responsibilities: • Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordination • Conduct market analysis to identify suitable locations in alignment with business objectives • Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation • Collaborate with internal teams to ensure readiness before the go-live date • Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency • Secure all necessary regulatory, compliance, and legal approvals for the projects • Monitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areas • Gather feedback from employees and clients to refine operations and customer experience • Address bottlenecks in operational efficiency during the post-activation phase • Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers • Ensure events are aligned with the company’s strategic goals and deliver measurable results Skills: • Bachelor's degree in Business Administration, Operations, Marketing, or related field (MBA preferred) • Proven experience in activation or operations management, preferably in the financial services or retail sector • Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors • Strong analytical skills to evaluate location performance and market potential • Familiarity with financial products and advisory services is a plus

Requirements

• Business Administration
• Operations
• Marketing
• Analytical Skills
• Interpersonal Skills
• Negotiation Skills

Qualifications

• Bachelor's degree
• MBA preferred

Preferred Technologies

• Business Administration
• Operations
• Marketing
• Analytical Skills
• Interpersonal Skills
• Negotiation Skills