Business Development Executive (Brand Acquisition)

About the job

We are seeking a Business Development Executive (Brand Acquisition) to drive outbound sales and onboard retail and commerce brands onto a conversion-based commerce platform. This role requires high-volume outreach, strong lead qualification skills, and ownership of the early sales pipeline. The ideal candidate will be confident in cold calling, consistent in follow-ups, and capable of generating qualified meetings on a regular basis. Must Have Skills • 2–3 years of experience in B2B Sales / Business Development / Outbound Lead Generation. • Experience in retail-tech, SaaS, e-commerce platforms, marketplaces, or payment solutions. • Strong cold calling and outbound prospecting skills. • Excellent communication and negotiation abilities. • Experience in lead qualification and pipeline building. • Comfortable working with activity-based KPIs (calls, follow-ups, meetings). • Ability to maintain CRM records and track outreach performance daily. • Strong ownership mindset and ability to work in a fast-paced environment. Good to Have Skills • Experience onboarding brands/vendors/merchants into platforms. • Knowledge of D2C brands, retail industry, and commerce ecosystem in India. • Familiarity with LinkedIn outreach and email campaign tools. • Exposure to startup sales environments and GTM execution. Key Responsibilities • Identify and build a database of retail and commerce brands across India. • Execute structured outbound outreach through calls, email, and LinkedIn. • Generate and qualify leads based on defined sales criteria. • Conduct initial discovery conversations and explain the conversion-based model. • Schedule qualified meetings for the Head of Sales. • Maintain accurate CRM records and daily activity tracking. • Meet monthly targets for meetings and qualified brand leads.