Business Development Manager

About the job

Role Summary: We are looking for an experienced Business Development Manager to own and deliver lead generation, branding, and website development projects end to end, working with clients across the US, Europe, and Australia. This is a hands-on role that combines project execution, client management, and team leadership. You will be responsible for driving timely delivery, maintaining quality standards, ensuring client satisfaction, owning the complete client lifecycle, and improving profitability across service lines. The role also plays a key part in ICP-led lead generation, client retention, upselling opportunities, risk and scope control, team development, and continuous process improvement. You will work closely with the founders and report directly to them on delivery, performance, and risks. Key Responsibilities: You will have a dedicated execution team supporting you across lead generation, content, database generation, and AI automation. While day-to-day execution is handled by the team, you will remain closely involved, providing direction, reviews, and real-time guidance. Final responsibility for timelines, quality standards, and client-ready deliverables across all services remains your responsibility. Lead Generation: Automation & Campaign Management • Plan, set up, and manage multi-channel outbound campaigns (email, LinkedIn, SMS, and calling) using tools such as Lemlist, Mailshake, Reply.io, Dripify, Expandi, or similar platforms. • Own ICP-based lead generation and consistently meet defined targets. • Build and optimize automated workflows to improve efficiency, reply rates, and conversions. Database & Lead Intelligence • Own database creation, enrichment, buyer signals and segmentation using LinkedIn Sales Navigator, Clay, Apollo, and ZoomInfo. • Ensure data accuracy, ICP-aligned lead generation, and readiness for outbound execution. Content & Messaging • Create, review, and optimize outbound emails, LinkedIn messages, and campaign copy. • Continuously refine messaging based on audience response, feedback, and campaign performance. CRM, Reporting & Strategy Feedback • Maintain CRM hygiene, ensuring accurate tracking of leads, responses, pipeline movement, and client progress. • Monitor deliverability, campaign performance, and key metrics (reply rate, meeting rate, conversion rate). • Share performance insights, strategic feedback, and improvement recommendations with internal teams and founders. Client Communication & Retention: • Act as the primary point of contact for clients across projects, owning communication throughout the client lifecycle. • Manage onboarding, timelines, expectations, scope alignment, and regular project updates. • Proactively maintain strong client relationships with a retention and upselling mindset. • Identify risks early, control scope creep, and address concerns to ensure long-term client satisfaction. KPI & Performance Tracking: • Define and track key metrics such as reply rates, meeting rates, conversions, campaign ROI, and team performance. • Share weekly internal performance dashboards and monthly client reports. • Ensure timely delivery of all project milestones with strict QA checks for every deliverable. Team Leadership & Vendor Management: • Lead internal team members and coordinate with external vendors. • Manage 3–4 parallel client projects across lead generation, branding, and website delivery, while ensuring timelines, quality standards, and outcomes are consistently met. • Delegate tasks, monitor KPIs, track team performance, and ensure accountability. • Teach, guide, and upskill team members, explaining processes, expectations, and quality benchmarks. • Own process documentation and SOPs, ensuring consistent execution across projects. • Manage timelines, capacity planning, and resource allocation across multiple active projects. Why Join Us: As part of our team, you’ll work closely with the founders, shaping how we execute and scale our strategies. Unlike mature agencies, we offer real ownership and authority—you’ll help define processes, not just follow them. Your decisions will directly impact client success and the company’s growth. As we expand, this role has the potential to evolve into a senior leadership position, driven by performance and ownership.