Business Transformation Manager

About the job

Qualifications: • Any Graduation Years of Experience: • 12 to 18 years What are we looking for? • Deep knowledge of marketing ROI measurement (MMM, lift tests, etc.) • Strong functional experience across a range of marketing activities • Good communication skills with ability to manage client-facing responsibilities • Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision • Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams • Encourage adoption of best practices in code management, versioning, and model documentation • Knowledge of creating/reviewing dashboards • Experience of digital marketing Roles and Responsibilities: • Prior experience of digital transformation experience for large scale clients • Experience in creating and implementing transformation roadmaps for large scale clients • Manage strategic marketing analytics engagements – across digital marketing, customer analytics & social media • Ability to understand the as-is process; understand issues with the processes which can be resolved either through Data & AI or process solutions and design detail level to-be state • Propose solutions to the client based on gap analysis that can generate long-term & sustainable value to the client • Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. • Drive thought leadership and prospect new ways.

Requirements

• Marketing ROI
• Digital transformation
• Data insights
• Business acumen

Qualifications

• Any Graduation
• Experience in digital marketing

Preferred Technologies

• Marketing ROI
• Digital transformation
• Data insights
• Business acumen