Campaign Manager – Google & Meta Ads

About the job

About the Role We are looking for a skilled and result-driven Campaign Manager to handle end-to-end paid advertising on Google Ads and Meta Ads (Facebook + Instagram). The main goal is to generate high-quality leads and drive direct sales for our online store. Key Responsibilities • Plan, create, launch, and optimize Google Ads (Search, Shopping, Performance Max, Display) and Meta Ads campaigns • Manage daily budget allocation, bidding strategies, and scaling to meet lead & sales targets • Create high-converting ad copies, creatives, and landing pages (in coordination with designer) • Track, analyze, and report key metrics daily/weekly: ROAS, CPA, CPL, CTR, Conversion Rate, Revenue • Do A/B testing of ads, audiences, creatives, and landing pages • Set up proper tracking (Google Tag Manager, Meta Pixel, Conversion API, UTM parameters) • Identify new audience segments, remarketing strategies, and lookalike audiences • Manage lead quality and hand over hot leads to the sales team on time • Stay updated with latest Google & Meta algorithm changes and ad policies What We Expect from You • Proven hands-on experience running Google Ads + Meta Ads for e-commerce or lead-gen businesses • Strong knowledge of Google Ads (Search, Shopping, PMAX) and Meta Ads Manager • Good understanding of analytics tools (Google Analytics 4, Meta Ads Reporting) • Ability to work independently and hit monthly targets • Excellent written & spoken English (for ad copies) • Bonus: Experience with Shopify/WooCommerce store tracking and CRM tools

Requirements

• Campaign Management
• Google Ads
• Meta Ads
• Analytics Tools
• Lead Generation

Qualifications

• 1.5 – 4 years in Google Ads & Meta Ads

Preferred Technologies

• Campaign Management
• Google Ads
• Meta Ads
• Analytics Tools
• Lead Generation

Benefits

• Performance bonus on top of salary
• Festive bonus & yearly appraisal
• 5 days working
• Fixed weekend off