Channel Marketing Manager

About the job

Job Description : Role Purpose : Drive ETS’s B2B growth strategy by executing channel marketing programs, partner enablement initiatives, and digital engagement campaigns across global markets, with a strong focus on priority markets. This role will ensure Partner Program Execution, localized marketing assets, and partner portal adoption to deliver incremental revenue and partner satisfaction. Reports to : Global Sales and Channel Lead Key Responsibilities 1. Channel Marketing Strategy & Execution • Create and drive global B2B marketing campaigns priority regions by ensuring global consistency and local relevance. • Develop partner marketing toolkits (social media, brochures, lead-gen kits). • Manage joint marketing programs with strategic partners (co-op campaigns, MDF). • Great balance between strategic thinking with experience and passion for hands on execution. 2. Partner Enablement & Engagement • Drive adoption of Partner Portal features (voucher management, reporting, AI chat). • Support Channel Enablement function with training programs (webinars, teacher certification, product workshops, teacher community engagement). • Support Premium Partner Program execution for top-tier partners (Strategic, A, B). 3. Digital & CRM Activation • Ensure seamless partner experience via CRM and portal integrations. • Track partner engagement metrics (logins, campaign participation, NPS). 4. Analytics & Reporting • Monitor ROI of channel marketing activities. • Provide insights on partner performance and campaign effectiveness. 5. Cross-functional Collaboration • Work closely with Sales, Marketing, Product and Regional Teams to align on goals. • Support global campaigns with localized execution. Required Experience and Skills : • Education : MBA or equivalent in Marketing / Business. • Experience : 8–10 years in channel marketing, partner programs, or B2B marketing (preferably in education, edtech, or SaaS). Expertise in : • Partner marketing and enablement. • Digital marketing (social media, email, webinars). • CRM tools and partner portals. • Strong analytical skills and ability to measure marketing ROI. • Excellent communication and stakeholder management skills. Preferred Attributes : • Experience in global / regional roles with multi-country exposure. • Ability to work in a matrix organization and manage multiple priorities. • Creative mindset for campaign ideation and partner engagement. KPIs: • Partner engagement score (portal adoption, training participation). • Incremental revenue from co-marketing campaigns. • Growth in Test Prep attachment rate and partner satisfaction (≥80%). • Execution of localized campaigns within timelines and budgets.

Qualifications

• Education : MBA or equivalent in Marketing / Business
• Experience : 8–10 years in channel marketing, partner programs, or B2B marketing

About the company

ETS (Educational Testing Service) is a global leader in educational assessment, developing assessments and learning tools that help advance education around the world. The organization is committed to improving teaching and learning through research-driven insights.