Community Brand Experience Manager

About the job

Location: Mumbai (In-office Role) Time Zone - US (5 PM - 2 AM IST) Travel to the US a few times a year when needed About Pepper Pepper is building the operating system for modern marketing teams – across Content, SEO, GEO, AI, and brand-led growth. We work with CMOs and marketing leaders at fast-growing startups and large enterprises in the US and globally. We are now building a high-signal community of senior marketing leaders – CMOs, Heads of Growth, Digital, Content, and Performance Marketing – and are hiring a Community Lead to own this end-to-end. This is not a social media role. This is a relationship, programming, and execution role. What This Role Owns (End-to-End) 1. Community Strategy & Positioning • Define the purpose, positioning, and value proposition of the Pepper Marketing Leaders community • Identify core personas – CMOs, VPs of Marketing, Heads of Growth, Content, SEO, Digital • Decide what makes this community worth showing up for – insight, access, learning, and relationships • Work closely with Pepper leadership on themes like AI in marketing, SEO to GEO shift, brand vs performance, content ops, etc. 2. Circle.Co Community Ownership (This is a Good To Have) • Own the full setup and daily management of the community on Circle.Co • Design the community structure – spaces, cohorts, themes, discussion formats • Drive engagement via: • Weekly discussion prompts • Expert AMAs • Case study breakdowns • Thought leadership drops • Ensure the community feels curated, not noisy • Track engagement, active members, retention, and participation quality 3. Podcasts, Webinars & Virtual Programming • Own Pepper’s Marketing Leaders Podcast end-to-end: • Guest identification and outreach (CMOs, operators, founders) • Episode planning, prep, and scheduling • Working with the content and video team for production and distribution • Plan and run monthly webinars / roundtables for the community: • Topic ideation • Speaker coordination • Live moderation and follow-ups • Ensure all programming feels peer-led, not sales-led 4. Offline & High-Touch Engagements • Plan and manage small, high-quality offline meetups: • CMO dinners • Roundtables at major US events • Pepper-hosted private sessions • Coordinate logistics, guest lists, and post-event follow-ups • Work with Pepper’s marketing and leadership team when travel to the US is required 5. Content & Distribution for the Community • Work with Pepper’s content team to: • Repurpose podcasts, webinars, and discussions into high-signal content • Create newsletters or community digests • Highlight member insights and operator stories • Ensure content feels operator-first, not brand-heavy 6. Relationship Building & Member Experience • Build 1:1 relationships with key community members • Actively onboard new members and set context on how to get value • Identify power members and turn them into contributors and champions • Ensure every senior leader who joins feels seen, heard, and respected 7. Metrics & Outcomes • Define and track: • Active vs passive members • Engagement quality • Event attendance • Repeat participation • Number of leads coming in from this • Share monthly insights with Pepper leadership on: • What leaders are talking about • Emerging themes and pain points • Opportunities for content, products, and partnerships Who We Are Looking For Must-Have • 3–6+ years of experience in: • Community building • B2B marketing • Content marketing • Events or partnerships • Strong understanding of how modern marketing teams work • Comfortable talking to CMOs, founders, and senior operators • Strong written and verbal communication skills • High ownership mindset – you run this like your own product • Comfortable working US time zones when needed Good to Have • Experience running communities on Circle, Slack, or similar platforms • Experience hosting or producing podcasts or webinars • Exposure to SaaS, B2B tech, or marketing services • Experience working with US-based stakeholders or audiences What This Role Is Not • Not a social media manager role • Not a pure content writing role • Not a sales role • Not a junior coordination role This is a builder role. Why This Role Matters at Pepper • This community will sit at the center of Pepper’s brand, thought leadership, and GTM in the US • You will work directly with senior leadership and industry leaders • You will shape conversations around AI, SEO, GEO, and modern marketing • High visibility, high trust, and high ownership role.

Requirements

• Community building
• B2B marketing
• Content marketing
• Events
• Partnerships

Preferred Technologies

• Community building
• B2B marketing
• Content marketing
• Events
• Partnerships

About the company

Pepper is building the operating system for modern marketing teams, focusing on content, SEO, AI, and brand-led growth. They work with various marketing leaders and aim to create a high-signal community of senior marketing leaders.