D2C Head Performance Marketing

About the job

Key Responsibilities Strategy & Planning • Build and own Miraggio’s performance marketing roadmap for D2C and marketplaces. • Define, track, and deliver against key growth metrics – ROAS, CAC, LTV, revenue contribution. • Manage and optimize paid media budgets across Meta, Google, YouTube, affiliates, and emerging platforms. Campaign Execution • Plan and execute paid campaigns across platforms (Meta, Google, YouTube, Programmatic, etc.). • Collaborate with creative and brand marketing teams to design thumb-stopping ad creatives and optimized landing pages. • Drive funnel-based marketing (acquisition, retargeting, and retention campaigns). Analytics & Optimization • Analyze campaign performance and optimize for cost-efficiency and scale. • Conduct A/B testing for creatives, targeting, and bidding strategies. • Generate insights from data to refine future campaigns and identify new growth opportunities. Cross-functional Collaboration • Work closely with Brand Marketing, CRM, and Sales teams to align on customer journey and growth targets. • Coordinate with agencies, ad platforms, and external partners to maximize ROI. Innovation & Growth • Experiment with new digital channels, influencer collaborations, affiliate models, and growth hacks. • Stay ahead of industry trends in luxury/fashion D2C marketing. Key Skills & Qualifications • 5-7 years of experience in performance marketing for D2C/e-commerce brands (luxury/fashion preferred). • Proven expertise in Meta Ads, Google Ads, YouTube and strong understanding of omni-channel growth. • Hands-on experience with GA4, or other attribution tools. • Strong analytical skills with comfort in Excel/Google Sheets; SQL/BI tools a plus. • Creative sensibility to work with design/brand teams for impactful communication. • Ability to manage large budgets and deliver measurable business impact.

Requirements

• Performance marketing
• Analytics
• Cross-functional collaboration
• Creative sensibility

Qualifications

• 5-7 years of experience in performance marketing
• Expertise in Meta Ads and Google Ads

Preferred Technologies

• Performance marketing
• Analytics
• Cross-functional collaboration
• Creative sensibility