Data Scientist (Media Mix Modeling)

About the job

We’re seeking an Associate Data Scientist with strong expertise in Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to drive impactful marketing analytics projects. What You’ll Do : • Lead end-to-end analytics projects : problem framing, modeling, insights, and recommendations. • Build and validate models for MMM, MTA, forecasting, segmentation, and response scoring. • Collaborate with stakeholders to translate business goals into actionable analytics solutions. • Present insights to non-technical audiences and support data-driven decision-making. • Mentor junior team members and contribute to reusable analytics frameworks. What We’re Looking For : • 4–6 years in applied data science, marketing analytics, or consulting. • Hands-on experience with MMM and / or MTA. • Strong Python / R skills and experience with ML / statistical modelling. • Excellent communication and stakeholder management skills. • Master’s or PhD in a quantitative field (Statistics, Data Science, CS, Applied Math, Economics, or related). Nice-to-Have : • Exposure to Bayesian modeling, causal inference, optimization, or NLP. • Experience with cloud platforms and production ML workflows. • Familiarity with digital marketing analytics (paid media, SEO, search).

Requirements

• Media Mix Modeling
• Multi-Touch Attribution
• Python
• R
• Statistical modeling

Qualifications

• Master’s or PhD in a quantitative field

Preferred Technologies

• Media Mix Modeling
• Multi-Touch Attribution
• Python
• R
• Statistical modeling

About the company

DataShouts is a fast-growing Digital Analytics, MarTech, and BI consulting firm. As an official Adobe Certified Reseller and implementation partner for leading analytics platforms, we help businesses make data-driven decisions with confidence.