Digital Ad Specialist

About the job

About the Role We are seeking a performance-driven Digital Ad Specialist with 2 to 4 years of hands-on experience managing paid advertising campaigns across Google Ads and Meta (Facebook & Instagram). This is an on-site role, ideal for someone analytical, proactive, and focused on delivering measurable results. Key Responsibilities • Plan, launch, and manage paid campaigns on Google Ads and Meta ... Ads • Conduct keyword research, audience targeting, and competitor analysis • Monitor campaign performance and optimize for conversions, CTR, CPC, and ROI • Perform A/B testing on ad creatives, audiences, and landing pages • Set up and manage tracking (Google Analytics, Meta Pixel, conversion tracking) • Generate clear performance reports with actionable insights • Manage and allocate ad budgets effectively • Collaborate with content and design teams to improve ad creatives • Required Skills & Qualifications • 2- 4 years of proven experience managing Google and Meta ad campaigns • Strong understanding of PPC, paid social, and performance marketing • Experience with Google Analytics and conversion tracking tools • Ability to analyze campaign data and make data-driven optimization decisions • Strong communication and reporting skills • Google Ads and/or Meta certifications are a plus Location Kanjur Marg East, Mumbai Additional If you serious about this opportunity share a media plan for a "Dentist in Mumbai" at ritesh@geacko.com and let's see how we can work together.

Requirements

• Google Ads
• Meta Ads
• PPC
• Performance Marketing
• Google Analytics
• Conversion Tracking

Preferred Technologies

• Google Ads
• Meta Ads
• PPC
• Performance Marketing
• Google Analytics
• Conversion Tracking