Digital Content Manager

About the job

Digital Content Manager Our client is a major professional services firm based in India and is seeking a Digital Content Manager to join a small team managing and producing the firm's digital content. Role Overview The Digital Content Manager will play a central role in shaping and executing the firm’s digital thought leadership strategy. The role is part of a small team that works closely with partners across practices, sub-practices, focus groups, and sectors and allied professionals to conceptualise and deliver high-quality digital content. The role would ideally suit a lawyer transitioning into a professional business development role. Key Responsibilities 1. Digital Strategy & Planning • Contribute to the development and implementation of the digital content strategy. • Identify high-impact webinars, videos, podcasts, and other digital opportunities aligned with practice plans. • Develop substantive legal and commercial content to direct and assist presenters in developing presentations and responding to questions (AI-enabled). 2. Partner Engagement & Content Development • Collaborate with partners to interpret and translate legal developments/issues into compelling digital content. • Ensure clarity, structure, and commercial relevance of outputs. 3. Project Management & Delivery • Manage end-to-end execution of digital initiatives. • Coordinate and supervise production with IT, design, and marketing teams. • Maintain quality and timeline discipline. 4. Presenter Coaching & Content Quality • Support partners in structuring and refining digital presentations. • Provide constructive feedback to enhance engagement. 5. Promotion & Marketing • Coordinate and manage pre-event and post-event (recording) promotion by direct mail, digital channels, and other means. • Coordinate and supervise content and design of digital promotions with design and digital distribution teams. • Manage delivery of event materials and publication of articles. 6. Analytics & Continuous Improvement • Monitor performance metrics and audience feedback. • Provide reporting and recommendations for improvement. Candidate Profile Essential • Bachelor of Laws • At least 3 years’ professional experience (legal or professional services marketing). • Strong legal comprehension and commercial awareness. • Excellent written and verbal communication skills. • Strong soft skills in stakeholder management. • Excellent project management and organizational skills. Desirable • Experience managing webinars, video content, or digital campaigns. • Familiarity with digital performance analytics. • Experience within a professional services or consulting environment. • AI skills in marketing content development. Key Competencies • Ability to balance legal insight with marketing sensibility. • Confidence engaging with senior lawyers and leadership. • Commercial awareness and brand sensitivity. • Strong project management discipline. • Collaborative and solutions-oriented mindset. Why Consider This Role? • Exposure to senior partners and leadership across practices. • Opportunity to shape the digital voice of a leading law firm. • Clear growth pathway within a large and expanding Business Development function. • Suitable for a legally trained professional seeking to move into a strategic digital and brand-facing role without long-term fee-earning track commitment. Ideal Candidate This role would suit: • An experienced lawyer interested in transitioning into a strategic marketing and digital role; or • A legally trained professional already working in professional services marketing seeking greater responsibility and exposure. Career Development This role offers significant exposure to senior leadership and significant opportunities for progression within a large, growing Strategy & Client Development team in the largest and fastest-growing commercial law firm in India.

Requirements

• Digital Strategy
• Content Development
• Project Management
• Stakeholder Management
• Communication

Qualifications

• Bachelor of Laws
• 3 years’ professional experience

Preferred Technologies

• Digital Strategy
• Content Development
• Project Management
• Stakeholder Management
• Communication

About the company

Our client is a major professional services firm based in India.