Digital Content & PR Strategist

About the job

• Digital Content & PR Strategist – Social Media, YouTube & Podcasts* Location: Gurgaon, Sector 23 Employment Type: Full-Time Mode: Work From Office — 6 Days (Monday to Saturday) Timings: 9:30 AM to 6:30 PM Your Responsibilities As an AI-Driven Digital Content & PR Strategist, you will be the digital voice of our brands, driving awareness, engagement, and monetization. You will: Social Media & Content • Develop and execute AI-empowered social media strategies aligned with brand and campaign goals. • Manage, schedule, and monitor content across Instagram, LinkedIn, Twitter, Facebook, and YouTube. • Use AI tools (ChatGPT, MidJourney, DALL·E, Runway ML, Synthesia, etc.) to create platform-optimized content — photos, videos, and scripts. • Design engaging graphics, reels, carousels, infographics, and short videos using Canva, Photoshop, Premiere Pro, and AI-based tools. • Apply AI-driven optimization for captions, hashtags, content timing, and targeting. YouTube Content Strategy • Own end-to-end YouTube strategy — ideation, scripting, SEO-driven descriptions, thumbnails, scheduling, and analytics. • Drive channel growth, engagement, and monetization opportunities. Podcast Management • Manage podcasts from guest outreach and scheduling to recording, editing, and distribution across platforms (Spotify, Apple, YouTube). • Develop strategies to integrate podcasts into broader brand storytelling. PR & Visibility • Build and execute PR strategies to amplify visibility of founder-led branding, NGO initiatives, and export verticals. • Foster media partnerships, collaborations, and influencer tie-ups to expand reach. Community & Engagement • Engage with followers, respond to DMs/comments, and nurture online communities. • Drive digital campaigns that encourage participation and build brand advocacy. Performance & Reporting • Track and analyze performance metrics via analytics tools, producing monthly reports with data-driven recommendations. • Manage and optimize email marketing campaigns via Mailchimp, Substack, or similar tools — integrating AI for personalization and engagement. What We’re Looking For • 1–2 years of social media/digital marketing experience (internships count). • Strong understanding of Instagram, LinkedIn, Twitter, and YouTube content formats. • Hands-on experience with AI tools for content creation, automation, and campaign optimization. • Proficiency with Canva, Photoshop, Premiere Pro, and AI-powered design/video tools. • Creative copywriting, captioning, and storytelling skills. • Basic knowledge of analytics tools (Meta Business Suite, LinkedIn Analytics, YouTube Studio). • Excellent communication skills, adaptability, and responsiveness in a fast-paced environment. Bonus Points If You Have: ✔ Experience managing YouTube channels or podcasts. ✔ Exposure to PR/media outreach, influencer collaborations, or brand storytelling. ✔ Prior work with NGOs, social ventures, or founder-led brands. ✔ Knowledge of SEO, blog/content management, or email marketing. ✔ Skills in AI-based video editing, image generation, and automated posting.

Requirements

• Social Media Strategy
• Content Creation
• YouTube Management
• PR Strategies
• Community Engagement

Qualifications

• 1–2 years of social media/digital marketing experience

Preferred Technologies

• Social Media Strategy
• Content Creation
• YouTube Management
• PR Strategies
• Community Engagement