Digital Content & PR Strategist

About the job

• Digital Content & PR Strategist – Social Media, YouTube & Podcasts* Location: Gurgaon, Sector 23 Employment Type: Full-Time Mode: Work From Office — 6 Days (Monday to Saturday) Timings: 9:30 AM to 6:30 PM Your Responsibilities As an AI-Driven Digital Content & PR Strategist, you will be the digital voice of our brands, driving awareness, engagement, and monetization. You will: - Develop and execute AI-empowered social media strategies aligned with brand and campaign goals. - Manage, schedule, and monitor content across Instagram, LinkedIn, Twitter, Facebook, and YouTube. - Use AI tools (ChatGPT, MidJourney, DALL·E, Runway ML, Synthesia, etc.) to create platform-optimized content — photos, videos, and scripts. - Design engaging graphics, reels, carousels, infographics, and short videos using Canva, Photoshop, Premiere Pro, and AI-based tools. - Apply AI-driven optimization for captions, hashtags, content timing, and targeting. - Own end-to-end YouTube strategy — ideation, scripting, SEO-driven descriptions, thumbnails, scheduling, and analytics. - Drive channel growth, engagement, and monetization opportunities. - Manage podcasts from guest outreach and scheduling to recording, editing, and distribution across platforms (Spotify, Apple, YouTube). - Develop strategies to integrate podcasts into broader brand storytelling. - Build and execute PR strategies to amplify visibility of founder-led branding, NGO initiatives, and export verticals. - Foster media partnerships, collaborations, and influencer tie-ups to expand reach. - Engage with followers, respond to DMs/comments, and nurture online communities. - Drive digital campaigns that encourage participation and build brand advocacy. - Track and analyze performance metrics via analytics tools, producing monthly reports with data-driven recommendations. - Manage and optimize email marketing campaigns via Mailchimp, Substack, or similar tools — integrating AI for personalization and engagement.

Requirements

• Social Media Management
• Content Creation
• AI Tools

Qualifications

• 1–2 years of social media/digital marketing experience

Preferred Technologies

• Social Media Management
• Content Creation
• AI Tools