Digital Marketer

About the job

Digital Marketer Reports to: VP Marketing Location: India (Remote/WFH) Working hours: 1 pm to 10 pm IST 2–3 rounds of Interview This is an Individual Contributor Role. Role Overview: Digital Marketers execute SimplifyX’s demand generation engine across LinkedIn, Google Ads, ABM platforms (6sense), email nurture sequences, and retargeting campaigns. They work within the AI-first content creation workflow, using tools like Claude and HubSpot Breeze to scale content production while maintaining quality. Responsibilities: Paid Media & Campaign Execution: • Execute paid media campaigns across LinkedIn Advertising (primary B2B channel), Google Search/Display, and ABM platforms including 6sense. • Manage PPC biddable media across search, social, display, programmatic, and retargeting networks. • Manage the execution of all digital marketing campaigns, including liaising with internal stakeholders on performance improvements, budget allocation, forecasting, and CPL/CAC/LTV efficiency gains. • Identify and provide recommendations on new performance marketing strategies, omnichannel engagement tactics, and conversion rate optimization to drive new customer acquisition — with an implement, test, measure, refine, scale-out mindset. • Ensure brand and product proposition consistency across all biddable media promotions, aligned with digital and brand marketing objectives. • Support Account-Based Marketing campaigns for top 500 target accounts. Content Marketing & SEO: • Produce SEO-optimized content using AI-assisted workflows (Claude for drafts, human quality review). • Manage social media presence and executive thought leadership program on LinkedIn. • Lead the development and management of digital content amplification strategies to drive and optimize campaign results. • Maintain strong online brand voice through responsive social media targeting, channel marketing tactics, and content engagement. • Ensure all content and design collateral adheres to style guides, with appropriate grammar, spelling, and version control checks. Landing Pages & Conversion: • Create and optimize landing pages, conversion funnels, and lead capture mechanisms. • Establish a data-driven approach to produce effective, personalized experiences for prospects. • Provide recommendations to improve user experience in line with contemporary UX best practices. Email Marketing & CRM Automation: • Manage email marketing including nurture sequences, newsletters, and product updates. • Manage database segmentation, optimizing communications, improving customer conversions, and personalized outreach (HubSpot and ZoomInfo). • Build emails and develop overall email strategy including audience segmentation based on behaviors and profiles, campaign and drip sequences, A/B and multi-variate testing. Analytics & Reporting: • Track and report on marketing analytics, pipeline attribution, and MQL/SQL conversion rates. • Manage weekly and monthly KPIs, full-funnel performance reporting, ensuring capital deployed delivers ROMI. • Provide always-on performance marketing analytics through real-time dashboards. • Development and maintenance of data acquisition, including Google Analytics and Google Tag Manager. Required Qualifications: • 3–6 years of B2B digital marketing experience, preferably in enterprise SaaS or technology. • Proficiency with marketing automation platforms (HubSpot preferred), ABM tools (6sense), and analytics platforms. • Demonstrated experience with LinkedIn Advertising, Google Ads, and retargeting platforms. • Experience executing multi-channel, geo-targeted, regional, and global campaigns. • Strong analytical skills with ability to optimize campaigns based on data; a data-driven approach to problem-solving. • Advanced proficiency with digital performance measurement tools including Google Analytics, Google Tag Manager, Looker Studio, and social media business manager dashboards. • Demonstrated working knowledge of SEO best practices (e.g. SEMrush / Ahrefs). • Ability to build and manage email campaigns end-to-end, including segmentation, drip sequences, and A/B testing. • Certified in HubSpot, Google Ads, or Google Analytics (preferred). • Strong copywriting and creative messaging skills; proven ability creating and deploying ad copy. • Excellent written English communication skills. • Experience with AI content tools (Claude, HubSpot Breeze) is a strong plus. Education: • Bachelor’s degree in Marketing, Communications, or a related field.

Requirements

• B2B digital marketing
• SEO
• LinkedIn Advertising
• Google Ads
• Performance marketing
• Data analysis

Qualifications

• Bachelor’s degree in Marketing
• Communications
• or a related field

Preferred Technologies

• B2B digital marketing
• SEO
• LinkedIn Advertising
• Google Ads
• Performance marketing
• Data analysis

About the company

SimplifyX is building the next evolution of enterprise software. As the Enterprise Agentic Application Platform, we enable organizations to design and deploy AI-native applications powered by intelligent agents that interpret data, apply rules, and execute complex workflows across systems — securely and at scale. Our platform integrates seamlessly with existing enterprise systems, enabling innovation without disruption. Part of the Simplify Group — a bootstrapped, debt-free organization with 18+ years of profitable growth and a global team of 900+ professionals.