Digital Marketing Head

About the job

Position: Digital Marketing Head Location: Sector 90, Noida Experience Required: 10+ years in digital marketing, including 4–5 years in a leadership role About the Role We are seeking a dynamic and experienced Digital Marketing Head to lead our digital initiatives and drive business growth across all online channels. The ideal candidate will have strong leadership skills, hands-on experience in multiple areas of digital marketing, and the ability to manage a large, diverse team including SEO, SMO, PPC, ORM, Content, and Design professionals. This role demands a blend of technical expertise, strategic vision, people management, and client communication skills. Key Responsibilities Leadership & Strategy ● Define and implement a comprehensive digital marketing strategy aligned with company objectives. ● Lead, mentor, and inspire a large team (SEO, SMO, PPC, ORM, Content Writers, Graphic Designers, etc.). ● Collaborate with senior management to align digital marketing with overall business goals. ● Foster a culture of innovation, performance, and accountability within the team. Client & Stakeholder Management ● Act as the key point of contact for client communication, ensuring clarity, transparency, and satisfaction. ● Build solid client relationships by understanding business needs and tailoring digital strategies accordingly. ● Present customized campaign reports, performance insights, and growth opportunities to clients and leadership. Campaign Planning & Execution ● Oversee and guide the execution of digital campaigns across SEO, SEM/PPC, Social Media, ORM, and Content Marketing. ● Monitor campaign performance, ensuring delivery of measurable results (KPIs, ROI, conversions). ● Continuously optimize strategies using data-driven insights and industry best practices. Analytics & Reporting ● Develop and deliver customized digital marketing reports covering all aspects of campaigns. ● Analyze data from multiple platforms (Google Analytics, GA4, Ads Manager, GSC, etc.) to derive actionable insights. ● Establish benchmarks, monitor performance, and implement corrective actions for underperforming campaigns. Team & People Management ● Manage, coach, and evaluate senior team members, ensuring professional growth and performance excellence. ● Handle resource planning, workload distribution, and performance reviews. ● Encourage collaboration, creativity, and continuous learning across the team. Key Skills & Qualifications ● Strong expertise across all digital marketing channels: SEO, SEM/PPC, Social Media, ORM, Content, Email, and Analytics. ● Demonstrated ability to lead cross-functional teams and manage senior-level professionals. ● Excellent communication, presentation, and interpersonal skills. ● Strong analytical skills with proficiency in tools like Google Analytics, GA4, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, etc. ● Proven experience in strategic planning, client communication, and customized reporting. ● Ability to balance technical knowledge with managerial leadership. Interested candidates may share their updated resume at or contact 8447702224 for further details.

Requirements

• Digital Marketing
• SEO
• PPC
• Analytics

Qualifications

• 10+ years in digital marketing
• 4–5 years in a leadership role

Preferred Technologies

• Digital Marketing
• SEO
• PPC
• Analytics

About the company

AppSquadz is an organization that promotes digital innovation, using advanced digital marketing techniques to drive business growth. They specialize in a wide range of digital services including SEO, PPC, and content marketing. The company values creativity and aims to deliver measurable business results for their clients.