Digital Marketing Lead

About the job

Digital Marketing Lead – Brand Building & Performance Marketing Location: KK Nagar, Chennai Company: Seraphic Global Private Limited About the Company Seraphic Global Private Limited is a professional engineering and infrastructure consultancy backed by 25+ years of experience (established in 1999). The organization has worked on a wide range of infrastructure and engineering projects including: • Lakefront and waterfront developments • Water supply systems • Sewerage systems (UGSS) • Stormwater drainage networks • STP / ETP / WTP projects • Government infrastructure consultancy and design We are currently launching a new digital-first initiative in the construction and infrastructure sector, aimed at bringing greater transparency, monitoring, and engineering accountability to residential projects. Role: Digital Marketing Lead We are looking for a Digital Marketing Lead who can drive both brand building and lead generation for a new initiative in the construction and infrastructure sector. This role requires managing the complete digital growth cycle, including strategy, content creation, video production coordination, performance marketing, and conversion optimization. The ideal candidate should be capable of balancing long-term brand building with performance-driven marketing outcomes. Key Responsibilities • Brand Building & Digital Presence • Develop and execute brand positioning strategies • Build strong digital presence across social media platforms • Create authority-driven content that builds trust and credibility • Develop storytelling and educational content around the brand • Video Content & Social Media Strategy • Conceptualize video content ideas and scripts • Coordinate video shoots and production • Guide editing and final content output • Performance Marketing & Lead Generation • Plan and execute paid campaigns across Google Ads / Google AdWords, Instagram Ads, LinkedIn Ads, YouTube Ads • Focus on high-quality lead generation and campaign optimization • Sales Funnel & Conversion Optimization • Build digital lead funnels and landing pages • Improve lead quality and conversion rates • Work closely with internal teams to convert leads into clients • Analytics & Campaign Optimization • Track campaign performance and marketing KPIs • Optimize ad spend and campaign ROI • Continuously improve campaign performance through data analysis Skills Required • Strong understanding of digital marketing strategy • Hands-on experience with Google Ads / AdWords • Experience with Instagram, LinkedIn, and YouTube marketing • Experience in performance marketing and lead generation • Ability to manage video-first digital content strategies • Understanding of brand building through digital platforms Ideal Candidate We are looking for someone who: • Thinks like a brand builder, not just a social media manager • Understands both performance marketing and brand strategy • Is comfortable managing end-to-end digital campaigns • Enjoys building something from scratch and scaling it

Requirements

• Digital marketing strategy
• Google Ads/AdWords
• Instagram marketing
• LinkedIn marketing
• YouTube marketing
• Performance marketing
• Lead generation

Qualifications

• 3–6 years experience in digital marketing
• Experience in lead generation campaigns preferred

Preferred Technologies

• Digital marketing strategy
• Google Ads/AdWords
• Instagram marketing
• LinkedIn marketing
• YouTube marketing
• Performance marketing
• Lead generation

About the company

Seraphic Global Private Limited is a professional engineering and infrastructure consultancy established in 1999, backed by over 25 years of experience.