Digital Marketing Lead - Demand Generation

About the job

Experience: 5.00 + years Salary: INR 1000000-1200000 / year (based on experience) Shift: (GMT+05:30) Asia/Kolkata (IST) Opportunity Type: Remote Placement Type: Full time Permanent Position (*Note: This is a requirement for Uplers) What do you need for this opportunity? Must have skills required: Brand Management, Demand Generation, SEO, SEM Uplers is Looking for: Key Responsibilities: ... Demand Generation & Revenue Growth • Plan, execute, and optimize integrated digital marketing campaigns across: website, SEO, SEM, email, social media, marketing automation, and display channels. • Drive consistent SQL generation for assigned service verticals and collaborate closely with sales to improve lead quality, conversion, and deal closure. • Design and manage full-funnel growth programs that move prospects from awareness to revenue. Campaign & Funnel Optimization • Build high-performing landing pages, offers, lead magnets, and nurture journeys in collaboration with content, design, and sales teams. • Instrument conversion points and continuously optimize user funnels to improve conversion rates and pipeline velocity. • Analyze end-to-end customer journeys across multiple channels and touchpoints to improve experience and ROI. Performance Management & Analytics • Measure and report campaign performance against business goals, including SQL volume, pipeline contribution, CAC, ROI, and channel efficiency. • Identify trends and insights from data and optimize marketing investments accordingly. Brand & Market Presence • Build and maintain a strong, consistent brand presence across all digital channels and platforms. • Drive strategic collaborations and partnerships to accelerate business growth. • Evaluate emerging technologies and platforms and provide leadership on adoption where it creates measurable business advantage. Leadership & Team Development • Lead, mentor, and scale a team of digital marketing and lead generation executives to achieve monthly and quarterly growth targets. • Create clear execution frameworks, performance benchmarks, and accountability structures. Requirements - • 5–9 years of experience in inbound marketing, growth marketing, or demand generation. • Proven track record of driving SQLs and revenue growth in a B2B services environment. • Strong expertise in SEO, paid media, email marketing, marketing automation, and CRO. • Hands-on experience with tools such as HubSpot, GA4, Search Console, SEMrush, Ahrefs, or similar. • Advanced analytical skills with ability to translate data into growth actions. • Strong leadership, communication, and cross-functional collaboration skills. How to apply for this opportunity? • Step 1: Click On Apply! And Register or Login on our portal. • Step 2: Complete the Screening Form & Upload updated Resume • Step 3: Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Requirements

• Brand Management
• Demand Generation
• SEO
• SEM
• Analytics

Preferred Technologies

• Brand Management
• Demand Generation
• SEO
• SEM
• Analytics

About the company

Uplers is a company that aims to make hiring reliable, simple, and fast, helping talents find and apply for relevant contractual onsite opportunities and progress in their career. They support grievances and challenges faced during engagements and cover a wide range of opportunities beyond the listed roles.