Digital Marketing Manager

About the job

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player. Key Responsibilities Strategy Development: - Design and execute digital marketing strategies, including SEO/SEM, email marketing, and social media, to meet business goals. Campaign Management: - Plan, manage, and monitor paid advertising campaigns (e.g., Google Ads, Social Ads) to maximize reach and ROI. Performance Analysis: - Use tools like Google Analytics to track website traffic, measure campaign performance (KPIs), and generate reports for leadership. Content & Social Media: - Create or oversee the creation of high-quality content for social media, blogs, and email marketing to enhance brand presence. Collaboration: - Work with internal teams (design, product, sales) and external agencies to ensure cohesive messaging and brand alignment. Optimization: - Identify trends and insights, conduct A/B testing, and optimize conversion paths to improve customer experience. Requirements: - Proven experience as a Digital Marketing Manager or similar role (typically 3-5+ years). - Proficiency in SEO/SEM, Google Analytics, CRM software, and content management systems (CMS). - Strong ability to interpret data and make data-driven decisions. - Excellent written and verbal communication skills. - Highly creative with experience in identifying target audiences and devising digital campaigns. Education: - Bachelor’s degree in Marketing, Communications, or a related field.