Digital Marketing Manager

About the job

Responsibilities - Assist in the formulation of strategies to build a lasting digital connection with consumers. - Plan and monitor the ongoing company presence on social media (LinkedIn, Instagram, Twitter, Facebook etc.). - Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. - Be actively involved in SEO efforts (keyword, image optimization etc.). - Prepare online newsletters and promotional emails and organize their distribution through various channels. - Provide creative ideas for content marketing and update website. - Collaborate with designers to improve user experience. - Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.). - Acquire insight in online marketing trends and keep strategies up-to-date. - Maintain partnerships with media agencies and vendors. Requirements and skills - Proven experience as Digital Marketing Executive or similar role. - Excellent understanding of digital marketing concepts and best practices. - Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM. - Working knowledge of ad serving tools (e.g., DART, Atlas). - Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.). - Skills and experience in creative content writing. - Analytical mindset and critical thinking. - Excellent communication and interpersonal skills. Interested candidate can share their resume at g2ctjaiswal@gmail.com.