Digital Marketing Manager

About the job

Company Description GrowthRails is a GTM Studio that is helping B2B Startups and businesses with lead generation and design. We are a brand new firm. And yes, we still don't have a website of our own (but build websites for others - that's the irony of life). Our clients range from BSE listed companies to YC backed companies in the US. We are looking for a growth/performance marketing/digital marketing/marketing (call it what you like) person who basically is the KING/Queen of Google Ads (and a well-rounded marketer in general). Digital Marketing Manager We are looking for a T-Shaped Marketer who specializes in Paid Ads (especially Google Ads) but also has knowledge in additional areas within marketing (This can be SEO, Website building, Social Media etc). If you're a failed business owner (and an expert at Google Ads) who is looking to get his/her hands dirty. Minimum Experience needed 4 Years (so 4-6 years might be a good fit). Specialist in Google Ads (Keyword research, Campaign Setup, Campaign Optimization, Conversion Setup via Tag Manager). Bonus if you have worked in a B2B Startup or at an agency where you have run ads for a B2B company. Knowledge around how websites are built and the processes involved. Up To date with latest trends across Paid Media, SEO etc. Own KPIs across marketing for various clients (primary KPI that we focus on is leads). Lead the efforts around Marketing for GrowthRails. Work with the content team to figure out the content for the needed (Use LLMs to write content if needed). Project manage multiple clients along with deliverables. Search Engine Optimization/Generative Engine Optimization knowledge. If you've built a blog/YouTube channel or have proven to have some distribution of your own (or maybe even a small startup or your own business).

Requirements

• Google Ads
• SEO
• Social Media Marketing
• Lead Generation
• Campaign Management

Preferred Technologies

• Google Ads
• SEO
• Social Media Marketing
• Lead Generation
• Campaign Management

About the company

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