Digital Marketing Manager

About the job

Company Description We’re a D2C e-commerce business in the smart gadgets and everyday essentials space, curating practical, affordable products that solve real problems. Our online store focuses on reliable, thoughtfully selected items for home, travel, and daily convenience, built on value, accessibility, and honest pricing. Role Description What you’ll do • Plan, launch, and optimize Meta Ads (Facebook/Instagram): prospecting, retargeting, catalog sales, creatives testing, audience strategy, and scaling. • Manage Google Ads: Search, Shopping/Performance Max (as relevant), keyword strategy, feed hygiene coordination, and budget allocation. • Own Amazon marketplace growth: • Create and optimize listings (titles, bullets, A+ content direction, keyword research, backend terms). • Run and scale Amazon Ads (Sponsored Products/Brands/Display where applicable), structure campaigns, manage bids, and improve ACOS/TACOS. • Build and maintain performance dashboards and weekly reporting across Meta, Google, and Amazon. • Coordinate with creative/content to produce ad creatives and listing assets that convert. Qualifications • 2+ years in performance marketing with strong hands-on experience in Meta + Google Ads. • Proven experience managing Amazon Marketplace listings and Amazon Ads. • Strong analytical skills: CAC, ROAS, contribution margin awareness, ACOS/TACOS, funnel metrics. • Ability to work independently, take ownership, and move fast with testing and iteration. • Comfortable with Shopify/D2C workflows (preferred), product-focused marketing, and creative testing. Nice to have • Working knowledge of product feeds (Merchant Center), basic SEO copywriting, and landing page CRO. • Familiarity with tools like GA4, Looker Studio, Amazon Seller Central reports.

Requirements

• Performance marketing
• Meta Ads
• Google Ads
• Amazon Marketplace
• Analytics

Preferred Technologies

• Performance marketing
• Meta Ads
• Google Ads
• Amazon Marketplace
• Analytics