Digital Marketing Specialist

About the job

Role Description This is a full-time on-site role for a Digital Marketing Specialist focused on B2B sales, located in Hyderabad. The role requires developing and implementing digital marketing strategies, managing online marketing campaigns, conducting web analytics, and promoting energy-saving products and solutions through social media channels. The candidate will work closely with the sales team to increase outreach and drive lead generation and conversions for the company. Position: Digital Marketing Expert Location: Hyderabad (Work from Office – Product Company) Experience: 3 to 6 Years Key Responsibilities: • Plan and execute digital marketing campaigns for B2B and SaaS products. • Drive lead generation through multiple digital channels (SEO, SEM, LinkedIn, Email Marketing). • Manage end-to-end digital sales funnel from outreach to conversion. • Optimize campaigns for ROI and customer acquisition. • Collaborate with sales teams to align marketing strategies with revenue goals. • Monitor and analyze campaign performance using analytics tools. Required Skills: • Strong experience in B2B Sales & SaaS Marketing. • Hands-on expertise in digital channels (SEO, SEM, LinkedIn, Email Campaigns). • Proven ability in lead generation & demand generation. • Excellent communication and analytical skills.

Requirements

• B2B Sales
• SaaS Marketing
• Lead Generation
• Demand Generation
• Digital Channels

Preferred Technologies

• B2B Sales
• SaaS Marketing
• Lead Generation
• Demand Generation
• Digital Channels