Digital Marketing Specialist

About the job

Responsibilities • Creating online strategies & forecast expected results to ensure the acquisition, engagement & profitability in Home Credit consumer applications. • Ownership and responsibility for driving all acquisition and engagement initiatives: managing network partners, google and Meta accounts, and work closely with CRM and campaign teams. • Analyzing digital marketing data available through MMP and Data Science team. • Creating and analyzing metrics to have a constant status on target reach (including Daily Active Users – DAU, Monthly Active Users – MAU, Downloads from targeted base, business from targeted base) and adapt the acquisition and engagement tactics as needed to reflect better results in main engagement KPIs and Revenue per User. • Work closely with other business stakeholders in the definition of product features and requirements; raise development requests as and when needed. • Act as a single point of contact for the engagement activity in the mobile app. • Lead and support single / multiple projects independently and Subject matter expert in all areas of digital marketing. • Present analyses, solutions and business cases to senior management. • Be up to date with market trends on digital marketing and implement newer ideas in the company to boost performance. • Controlling marketing cost by optimizing campaigns on real time. • Take ownership of billings and reconciliation for various partners pertaining to Digital Marketing.

Qualifications

• 8+ years of professional experience in digital marketing ideally in both acquisition and retention